| LightSurf Announces Availability of LightSurf 5 for MMS |
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MARCH 14
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LightSurf Technologies announced today the immediate availability of the LightSurf 5 Multimedia Messaging Platform, a suite of services that make it easy for operators to deliver revenue-generating mobile data offerings. LightSurf 5 provides ready-to-deploy services for push- and pull-based themed media alerts, media and message album storage, a multimedia file download gallery, popular third-party content, optimized media delivery, enhanced e-commerce capabilities, and robust support for legacy and other non-MMS device types.
"Ever since we introduced our carrier-class Picture-Messaging service, LightSurf has continued to improve and set the standard for end-to-end Multimedia Messaging solutions; LightSurf 5 is no exception," said Philippe Kahn, chairman, co-founder and CEO of LightSurf. "LightSurf is dedicated to the development of MMS services that deliver significant value to all wireless stakeholders --including operators, content providers, manufacturers and consumers. Needless to say, we are very excited to see a nearly vertical climb in demand for LightSurf technology."
In addition to LightSurf's proven network integration with most popular MMSCs including those from Nokia, Ericsson, LogicaCMG and Motorola, other new services made available by the LightSurf 5 Multimedia Messaging Platform are: an advanced third-party content integration and library service, transaction auditing, billing services, subscription-based Premium Content Alerts, and a powerful Web-based multimedia message composer. LightSurf 5 also offers expanded client support for all popular MMS devices throughout Europe, as well as a wide variety of legacy phones, PDAs, and other graphics-capable devices.
"Wireless operators are beginning to see the first significant revenues from Picture-Messaging and MMS, which will be one of the killer applications that drives the wireless data consumer market in most of the world," said Andrew Seybold. "The LightSurf 5 Multimedia Messaging Platform makes it easy for operators to maximize those revenues with ready-to-deploy revenue generating services that increase ARPU and drive subscriber growth."
With LightSurf's focus on in-depth testing and integration between all available terminals and service platforms, LightSurf 5 ensures trouble-free operation proven to promote maximum multimedia messaging usage. Additionally, LightSurf's network agnostic technology supports and facilitates multimedia messaging, allowing carriers to achieve the "network effect" of a broad consumer base. LightSurf 5 is already deployed with each of LightSurf's existing managed service customers, resulting in millions of O2, Sprint PCS and Kodak subscribers already using these new services.
Key Benefits LightSurf 5 Brings to Wireless Operators:
-- New revenue streams from ready-to-deploy value added services
-- Reduced cost and time-to-market for enhanced mobile solutions
-- Rapid, cost-effective deployment of third-party content, services, and applications
-- Real recurring revenues and increased ARPU generated by multimedia alert services
-- Support for multiple content, applications and service providers
Key Benefits LightSurf 5 Brings to Application Developers and Content Providers:
-- Rapid deployment and distribution of mobile applications and premium content
-- Seamless integration with operator's networks, services and billing system
-- Support for regional pricing, content management, and pricing
-- Rapid revenue-generation from existing applications and content
-- Billing and other network service hassles are eliminated
Key Benefits LightSurf 5 Powered Applications and Services Bring to Consumers:
-- Cool, new multimedia messaging applications make it fun and easy to keep in touch with friends, family and colleagues
-- Subscription-based premium services keep users up-to-date
-- Personalized messaging, premium third-party content and popular games enhance investments in handsets
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