R280LX combines small size, ease of use, responsiveness and affordability


January 2000 –Ericsson unveiled the R280LX, the world’s smallest “quad-mode” phone with fast Internet access. The R280LX provides quick delivery of breaking news, sports, weather, financial and other Web data at up to twice the speed of ordinary wireless data connections.  It also works on multiple networks and supports AT&T’s Digital One Rate service plan.

 The R280LX will be introduced in the first half of 2000 and will support the full array of AT&T PocketNetâ: e-mail, address book, personal organizer, calendar and access to up-to-the-minute information sites such as, Bloomberg Online, ESPN Sportszone and InfoSpace.  Subscribers can even search the white and yellow pages.  AT&T PocketNet users pay a flat rate for “all-you-can-use” access to these services.                                 

Tekstboks: Facts-at-a-Glance
·	Quad-mode technology,   unsurpassed coverage (800/1900MHz TDMA, 800MHz Analog and 800 MHz Packet Data)
·	Digital MultiNetwork (DMN)
Technology for use on 
AT&T’s One Rate plan
·	Fast Internet access up to 19.2 kbps
·	EZ Reply™ in browser e-mail
·	Two-way messaging
·	EZ-Read Menus™
·	Up to 4 hrs. talk/135 standby
·	Slim, sophisticated design
·	5 x 2 x 1” (130 x 51 x 25 mm), 6.1 oz. (173.6 g)
·	Real-time clock with alarm and stopwatch
·	High-capacity incoming/ outgoing call log
·	One-hour Rapid Charger
·	Stores 400 names/numbers
·	Side volume keys
·	1-button voice mail access
·	Integrated pager
·	Caller ID at-a-glance
·	Silver alloy finish
 “The R280LX is targeted to a broad market of cellular and PC users who desire wireless access to fast-changing information no matter where they are,” stated Jeffrey R. Mandell, vice president of marketing for Ericsson Mobile Phones/Region Americas.  “Whether you are a teenager, a typical consumer or a computer expert, this phone and the information it delivers will change your life.” 

Kendra VanderMeulen, senior vice president of product development and strategy at AT&T Wireless Services commented: “ We are thrilled to see Ericsson enter  the market with a phone for the AT&T PocketNet Service.  The R280LX is a beautifully executed product for both consumers and business.”

Unsurpassed Coverage and Voice Quality

 The R280LX offers “quad-mode” coverage (800/1900MHz TDMA, 800MHz Analog and 800 MHz Packet Data) to enable nearly ubiquitous go-anywhere communications.  The enhanced full rate voice vocoder provides voice quality comparable to a landline connection. 

Faster, Economical Connections 

The R280LX is powered by CDPD (Cellular Digital Packet Data), an open non-proprietary standard that allows data to be transmitted across a wireless network at up to 19.2 kbps.   Messages and data are transferred with the reliability and efficiency of wireline systems and security is ensured by encrypted transmission. Ericsson is a leader in software and hardware solutions for CDPD systems around the world and supplies the underlying infrastructure technology for AT&T Wireless Services’ data network.  Notably, the America’s Cup 2000 race in New Zealand will use Ericsson’s CDPD wireless IP system to relay real-time data on yacht positions, wind speed and direction.

Internet in Your Pocket 

The R280LX is Internet-enabled by UP.Browser, a microbrowser from, Inc. that displays text from Web pages specifically designed for the limited screen space in handheld devices.  The microbrowser delivers live access to e-mail and specialized mobile Internet content including news briefs, stock quotes, airline schedules, sports scores, weather and traffic reports, and national white and yellow pages directories. 

 Easy to Use 

Besides having intuitive icon-based menus, the R280LX incorporates T9â Text Input technology from Tegic Communications that makes it easier to enter words and sentences using the phone keypad rather than pressing a button several times to enter a letter. T9 tries to “predict” the word choice from an extensive database that includes proper names and allows for customization. 

The R280LX works with AT&T PocketNet to provide access to the subscriber’s PocketNet e-mail address or forwarded messages from another address. The EZ Replyä feature lets users embed multiple-choice responses in an e-mail message and turns the R280LX into a turbo-charged two-way pager. The Personal Organizer combines a call list manager, address book and calendar. 

Sleek, Contoured and Powerful 

The R280LX yields up to four hours of talk/135 hours of standby time and can be enhanced with the high performance battery accessory.  The unit comes with Ericsson’s Rapid Charger that restores battery life in about an hour.  The R280LX is sleek and compact at 5 x 2 x 1” (130 x 51 x 25 mm) and weighs just 6.1 oz. (173.6 g) when paired with the ultra slim battery, included.  The wide LCD screen is 1.5” across by .8” high (38.3 x 20.2 mm) and features a five-line text display, icon-based EZ-Read MenusÔ and a full graphics display of 40 x 101 pixels for clarity and legibility.  It comes in a silver alloy finish. 

The R280LX also has a 400-entry phonebook, a large incoming/outgoing call log, side volume controls, single-key voice mail access and conference calling, a clock with alarm and stopwatch, caller ID at-a-glance, Super Speed DialÔ, and phonebook groups with call screening that identifies the caller by the ring tone.    

Array of Accessories, Web-capable Products

 The R280LX is a part of a family of Internet-enabled products from Ericsson, such as the R380 smartphone with built-in PDA utilizing WAP (Wireless Application Protocol) to surf the Web.   Future versions of the R280LX will have WAP browsers.

 The R280LX works with most Ericsson original accessories, including an assortment of handsfree devices.   For information on where to purchase Ericsson products and accessories, call the Customer Care Center at 1-800-ERICSSON (1-800-374-2776), outside the U.S. 919-472-7908, or log on to

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