PHONE.COM AND BUYNOW.COM TO OFFER E-COMMERCE TRANSACTIONS FROM INTERNET-ENABLED MOBILE PHONES
One-stop Shopping On the Web Via MyPhone Mobile Portal Service
Phone.com,
Inc. (Nasdaq:PHCM), a leading provider of mobile Internet software and services,
and BuyNow.com, a premiere provider of Internet shopping and e-commerce
services, today announced an agreement to deliver e-commerce services to
Internet-enabled mobile phones through the Phone.com™ MyPhone™ service. This
collaboration is designed to allow network operators to realize new e-commerce
revenue streams by offering their MyPhone subscribers the opportunity to
purchase books, videos, music, computer hardware and software products using
their Internet-enabled mobile phones.
BuyNow.com has built e-commerce solutions for some of the most recognizable
names on the Internet in the computer, software, manufacturing and multimedia
products industries, such as Philips Electronics North America Corp., Fujitsu
Computer Products of America and UMAX.
With the BuyNow application, network operators will have a compelling
addition to the robust MyPhone portal offering, complementing existing
applications such as real-time stock quotes, news feeds, weather updates,
horoscopes, email, address book and calendar. "We chose e-commerce provider
BuyNow.com because they share our product requirements: fast implementation,
high value to customers and a proven technology," says Ben Linder, vice
president of marketing for Phone.com. "Meeting these criteria helps us to
successfully deliver to wireless carriers new revenue streams as well as
compelling applications for mobile users."
"BuyNow has built e-commerce sites to further our clients' brands,
establish a Web presence and increase revenues," said, Roger Andelin,
president of BuyNow.com. "Our collaboration with Phone.com is extending
these same objectives to the wireless level - helping carriers create a one-stop
shopping portal that provides the information and services their subscribers
seek."
About BuyNow.com
BuyNow.com was founded in 1998 as a wholly owned subsidiary of BUY.COM. BUY.COM
recently spun off a majority interest in BuyNow.com. The company is a product of
ThinkTank.com, an Aliso Viejo, Calif.-based Internet incubator. BuyNow.com
provides Internet shopping and e-commerce services, including shopping cart
design, catalog management, telephone customer service, order processing,
payment processing, shipping and logistics. BuyNow offers all of these services
bundled into a single, comprehensive service to clients.
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