PricewaterhouseCoopers Pilots Handheld Content Initiative

    PricewaterhouseCoopers LLP today unveiled a pilot program of wireless information services for use with handheld computers and other similar PDA devices. PricewaterhouseCoopers and McGraw-Hill, Inc. are in the final stages of negotiating an agreement to deliver the wireless version of the service globally.

    The concept was developed jointly by PricewaterhouseCoopers and McGraw-Hill, Inc. and enables PricewaterhouseCoopers to package and distribute content from the firm, Business Week Online and Standard & Poor's Personal Wealth, to users of PDA devices on an exclusive basis.

    To launch the initiative, PricewaterhouseCoopers is demonstrating the capabilities this week during the World Economic Forum in Davos. Delegates who visit the PricewaterhouseCoopers' Cybercafe 2000 at the Steigenberger Belvedere Hotel will receive Palm V(TM) handheld computers enabling them to access @Davos, a software application featuring breaking news, up-to-the-minute reports of ongoing events in Davos, and stories from Business Week Online and Standard & Poor's Personal Wealth. The @Davos software application and synchronization capabilities for the pilot were designed by Riverbed Technologies in conjunction with PricewaterhouseCoopers. Delegates can refresh content on the handheld computers throughout the day using synchronization stations at the Cybercafe.

    "New wireless applications are transforming the information landscape," said Karen Webster, PricewaterhouseCoopers' global marketing director for E-Business. "The agreement with McGraw-Hill, Inc. will allow PricewaterhouseCoopers to dramatically increase the value it offers to the E-Business community by offering instant access to real-time information. We're empowering business professionals to know more, solve more, and do more. Entirely new ways of doing business will evolve from this technology, and we want to be at the forefront in shaping these developments."

    "As information providers to global businesses and markets, we are constantly looking for new channels to reach our audiences," said Dave Ferm, president of Business Week. "This agreement enables us to reach existing consumers of our content with new information on an almost hourly basis and opens up a whole new group of savvy users who need to know things when they happen. This is the logical extension of our hard copy and web-based offerings."

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