Arabian Modern Equipment Joins
Phone.com Alliance Program
AME offers wireless access to contact
and activity details of more than 200,000 companies from 14 Middle East
Arabian Modern Equipment (AME), the Middle
East’s leading on-line business directory, today announced that it has joined
the Phone.com™ Alliance Program as a content provider. The mission of AME is
to provide the most accurate and comprehensive database on Middle East-based
companies and to become the preferred Web-based business directory reference
through its product, AME Info. The database includes company name, address, fax,
phone, e-mail, web-site address and business activities. Contacts can be
searched geographically, by company name and by industry field.
This alliance, representing the integration of the Internet and wireless
technology, is designed to empower mobile phone subscribers to directly and
instantly access contact and activity details of more than 200,000 companies
from 14 Middle East countries using their mobile phone's built-in UP.Browser™
microbrowser from Phone.com. By utilizing Phone.com's Alliance Program, AME Info
will provide subscribers the opportunity to search by company name, product,
services and reverse lookup by telephone number from their mobile phone. AME
Info is now available through network operators in countries with Wireless
Application Protocol (WAP) gateways.
AME Info is a directory service covering companies from Bahrain, Egypt, Iran,
Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria,
United Arab Emirates and Yemen.
"We look forward to working closely with Phone.com to introduce a new
application that will allow easy access to information in the Middle East "
said Klaus Lovgreen, managing director of AME. "AME has the fastest growing
and most comprehensive database in the region and Phone.com has a unique
microbrowser interface for linking mobile phone users to the Internet or
corporate intranets. The Phone.com product offering together with our AME Info
directory allow carriers to provide instant access to updated contact details."
"We are very excited that a company in the Middle East is on the forefront
of this new technology,” said Kathy Simpson, director of developer marketing
for Phone.com. "AME’s expertise in the online business directory category
will, for the first time, enable carriers utilizing the UP.Link™ Platform to
provide subscribers with access to the Middle East business community."
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