Business Objects (Nasdaq:BOBJ), the world's leading provider of e-business intelligence (e-BI) solutions, today announced that it has joined the Wireless Application Protocol (WAP) Forum.
The WAP Forum is the organization driving the creation and adoption of technology standards for accessing information on the internet via wireless devices.
The Wireless Application Protocol (WAP) is an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly. The WAP Forum is the industry association comprising more than 200 members that has developed the de-facto world standard for wireless information and telephony services on digital mobile phones and other wireless terminals. The primary goal of the Forum is to ensure product interoperability and growth of the wireless market. Business Objects has joined the WAP Forum with the intent of developing WAP-enabled e-business intelligence solutions that will extend options for accessing data on the internet from mobile devices such as cellular telephones.
The convergence of wireless internet technologies and e-business intelligence (e-BI) creates exciting new opportunities for businesses to improve customer service, generate new sources of revenue, or streamline operations. With this combination of WAP and e-BI, now organizations will be able to leverage inexpensive telephone technology to empower all of their workers to access critical business information -- irrespective of their location. Over the coming years, wireless devices will become increasingly important platforms for deploying e-business intelligence solutions, both within the mobile enterprise and in a business to business context, to users everywhere. For example, with WAP-enabled e-BI, a sales person could access inventory availability levels, shipping dates on customer orders, and other critical customer information from their mobile phone while at the customer site.
"Today, the application of e-BI to mobile professionals is limited to broadcasting short messages to users based on pre-defined subscription parameters while what customers really want is interactive access to information," said Crispin Read, director of product marketing at Business Objects. "As e-BI converges with wireless technologies, organizations will be able to deliver interactive information services to their employees, customers, and suppliers. At Business Objects, we are pleased to join the WAP Forum to be part of the group that will enable everybody everywhere to access the latest information all from the palm of their hand."
[ Home | Contact | MobiChat | Experts database | Let's do it ]
Comments to the content of this page can be posted on the MobiChat discussion group