CitiKey Demonstrates Pioneering Mobile City Guide at GSM World Congress

WAP-enabled Mobile City Guide Available for Use for Residents and Visitors to Cannes

    CitiKey, the world's first mobile city guide, today introduced its service for Cannes, France, at the GSM World Congress, held in Cannes from February 2-5.

    The service can be accessed at and can be seen at Ericsson's booth, F12, and's booth, C36. The CitiKey service provides an intuitive, easy-to-use interface tailored for any mobile device, providing a one-stop solution for all city information and services to people on the move.

    "We are excited to be able to provide this `live` mobile city guide for visitors to the GSM World Congress, as well as for the people of Cannes," said Ziad Ismail, CEO of CitiKey. "This will be followed by several other launches in major cities across Europe."

    A New Lifestyle Tool for the Future

    CitiKey recognizes the sophisticated lifestyle of mobile users and the need to connect to city and event information at a moment's notice. Currently, when people want to attend an event or go out to eat, they need to consult several sources, including yellow pages, newspaper, and a city map, etc. Also, they have to call different numbers to make reservations. The features available on CitiKey's service will provide users a mobile one-stop solution, allowing them to find and book everything, all from their mobile device. Additionally, all information is available to the user within 3 clicks, avoiding lengthy search times. This service will positively impact users' lifestyles and empower them to truly live on the move.

    Personalized Service Using Positioning Technology

    The CitiKey service is personalized for the user. Each user's customer profile is built up dynamically based on their usage pattern

    Compatible with All Major Platforms

    CitiKey is available for both and Nokia, and runs on the 1.1 version of the Wireless Application Protocol. "The CitiKey application is an excellent example of the value WAP brings to highly mobile users who need information about local services while traveling," said Malcolm Bird, managing director of, (Europe), Ltd.

    Additionally, the service is available for users of Palm Pilot and Windows CE devices.


    Currently, the CitiKey city guide service is available in Stockholm and Cannes. Press can try out the CitiKey service using their WAP mobile phones at the following URL's: for Stockholm and for Cannes. In addition, services for many of Europe's major cities are currently under development for launch in 2000.

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