iEntertainment Network Launches Wireless Games Subsidiary

    Taps Industry Veteran To Lead; Allies With

    iEntertainment Network (Nasdaq: IENT), a leading provider of online games and communities, announced today that it has created a subsidiary to focus on the emerging wireless games industry.

    The wholly owned subsidiary, iWireless Games, Inc., will seek to enable iEntertainment Network's award-winning Internet content for hand-held devices and wireless customers around the world.

    The iWireless Games initiative will be led by telecommunications executive John Voorhees. During the last decade, John has held management positions of increasing responsibility at MCI Telecommunications, Inc., American Mobile Satellite Corporation and ReadyCom, Inc. "My mandate for the new venture is clear," said Voorhees. "Leverage and license our Internet content for major wireless protocols including WAP (Wireless Application Protocol), explore joint ventures, and pursue actionable alliances."

    "John delivers a unique skill set to the iWireless Games opportunity," said iEntertainment Network CEO Mike Pearce. "He has a good grasp of both the Internet and the wireless industry. Most important, he shares our operating mantra that all iEntertainment Network initiatives should plan to be financially accretive as rapidly as possible in order to perpetuate corporate credibility."

    iEntertainment Network also announced today that the company has joined the (Nasdaq: PHCM) Alliance Program. " is clearly at the epicenter of the WAP revolution," said Jim Hettinger, iEN Chief Technology Officer. "Almost the entire wireless industry has coalesced around their microbrowser strategy and we look forward to delivering compelling Internet-based content to mass-market wireless phones and hand-held devices."

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