infoUSA.com, the leading online provider of proprietary business and consumer databases and Internet white and yellow page directories, is working with Nokia to develop added-value content for Wireless Application Protocol (WAP) devices. This marks the beginning of a business relationship with the world's largest mobile phone manufacturer, and is the first that infoUSA.com has initiated with a major telecommunications products supplier.
Through this association, infoUSA.com will work with Nokia to deliver business and consumer information directly to a user's WAP-enabled wireless device. This will include yellow and white pages listings, directory search capabilities and, eventually, proprietary marketing list and database content compiled by infoUSA.com. Ultimately, content channels will be able to license infoUSA.com data for use on WAP-enabled devices.
The beneficiaries are the growing legion of wireless users. Business travelers, for example, will be able to easily look up new prospect information for on-the-road cold calls, access an important vendor phone number, or research local restaurants.
"We are proud to collaborate with a market innovator such as Nokia," commented Bill Chasse, CEO of infoUSA.com. "This will ultimately represent an important new revenue stream for infoUSA.com, as it opens the doors for a range of future relationships with telecommunications service providers and wireless content aggregators."
Wireless Application Protocol (WAP) is a gateway to mobile data, providing a universal standard for easy access to Web-based interactive information services and applications via mobile terminals. The Nokia 7100 Series, a new line of media phones designed to enable easy access to Internet and intranet information, are WAP 1.1 compliant and currently available in Europe and the Asia Pacific regions, and will be available in the Americas during the second quarter of 2000.
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