Motorola, Inc. (NYSE:MOT) and Amazon.com announced today, at the Cellular
Telecommunications Industry Association's (CTIA) Wireless 2000 conference, a strategic relationship to offer consumers exciting new mobile e-commerce solutions.
Motorola will offer consumers a new access point to one of the world's most popular e-commerce web sites by adding a bookmark to some of its Internet(1) capable wireless handsets. Using the bookmark, consumers will have the ability to scroll down to Amazon.com's web site and, with the click of a couple of buttons, connect to search and purchase goods and services while mobile.
"We are delighted to be working with Amazon.com to provide mobile e-commerce solutions that will enrich consumers' lives," said Janiece Webb, senior vice president of Motorola's Personal Networking Group. "This relationship represents Motorola's recently announced Web W/O Wires Alliance Program which will make popular Internet destinations(1) easily accessible from Motorola web phones."
"We are pleased to extend our relationship with Motorola by offering our customers a new way to shop our extensive selection of products," said Lil Mohan, general manager, Amazon.com Anywhere. "Quick and easy mobile access to Amazon.com via Motorola wireless handsets provides our customers the convenience of shopping anytime and from anywhere."
Additionally, Motorola and Amazon.com have initiated a direct relationship to begin offering Motorola's two-way radios on Amazon's site.
This agreement is another example of Motorola's personal networking vision which is an initiative to connect consumers, regardless of their location, with personalized information that is dynamic and able to evolve. Some of the benefits of Motorola's personal networking vision include: empowering consumers with the ability to stay connected with people, information and things enabling them to stay ahead, be efficient and enhance relationships.
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