Nokia and
Amazon.com launch a mobile commerce service based on Wireless Application
Protocol
Nokia and Amazon.com have today
announced a global cooperation to provide mobile commerce services to the users
of Wireless Application Protocol (WAP) enabled mobile phones. Amazon.com is
today launching the www.amazon.co.uk mobile site, on which users can search for,
read reviews and purchase from Amazon's vast on-line catalogue. Nokia and
Amazon.com have worked together developing the service and will promote the
Amazon.com services on the Club Nokia website. It is the intention of both
companies that the mobile commerce service that launched today in the UK will be
later extended around the world and to other Amazon sites.
"Amazon.com has very quickly gained success and brand
recognition in Internet commerce. We are happy to see that the company is now
expanding their effort into mobile commerce. This is the right time to start
pursuing this market and creating brand in the mobile world, since, according to
our estimate, as early as 2003 the number of mobile devices capable of Internet
access will exceed the number of PCs connected to the Internet. Amazon.com is an
excellent service to complement other mobile Internet services available today.
We look forward to working with Amazon.com in the exciting field of mobile
commerce," said Matti Alahuhta, President, Nokia Mobile Phones.
"This is a great day for customers in the UK and for
mobile commerce. We are very proud to be joining with Nokia in announcing this
fully functional WAP mobile commerce application", said Joe Galli,
president and COO at Amazon.com "What it means for consumers is that they
will be able to set up their account, browse, search and shop from wherever they
are, simply by using their mobile phone. Mobile commerce at Amazon.co.uk extends
the service we offer our customers to an exciting new dimension. We believe in
the future of mobile commerce and are very excited to be working with Nokia, the
world's biggest handset manufacturer, to assist in promoting the message about
mobile commerce to this new market."
As a part of the agreement, Nokia and Amazon.com will carry
out marketing campaigns in 2000 and 2001 to promote the relationship between the
two companies. The purpose of these advertising campaigns is to create awareness
about the possibilities of mobile commerce. Amazon.com will also be the first
major company to be promoted in Club Nokia.
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