Amazon.com launch a mobile commerce service based on Wireless Application
Nokia and Amazon.com have today announced a global cooperation to provide mobile commerce services to the users of Wireless Application Protocol (WAP) enabled mobile phones. Amazon.com is today launching the www.amazon.co.uk mobile site, on which users can search for, read reviews and purchase from Amazon's vast on-line catalogue. Nokia and Amazon.com have worked together developing the service and will promote the Amazon.com services on the Club Nokia website. It is the intention of both companies that the mobile commerce service that launched today in the UK will be later extended around the world and to other Amazon sites.
"Amazon.com has very quickly gained success and brand recognition in Internet commerce. We are happy to see that the company is now expanding their effort into mobile commerce. This is the right time to start pursuing this market and creating brand in the mobile world, since, according to our estimate, as early as 2003 the number of mobile devices capable of Internet access will exceed the number of PCs connected to the Internet. Amazon.com is an excellent service to complement other mobile Internet services available today. We look forward to working with Amazon.com in the exciting field of mobile commerce," said Matti Alahuhta, President, Nokia Mobile Phones.
"This is a great day for customers in the UK and for mobile commerce. We are very proud to be joining with Nokia in announcing this fully functional WAP mobile commerce application", said Joe Galli, president and COO at Amazon.com "What it means for consumers is that they will be able to set up their account, browse, search and shop from wherever they are, simply by using their mobile phone. Mobile commerce at Amazon.co.uk extends the service we offer our customers to an exciting new dimension. We believe in the future of mobile commerce and are very excited to be working with Nokia, the world's biggest handset manufacturer, to assist in promoting the message about mobile commerce to this new market."
As a part of the agreement, Nokia and Amazon.com will carry out marketing campaigns in 2000 and 2001 to promote the relationship between the two companies. The purpose of these advertising campaigns is to create awareness about the possibilities of mobile commerce. Amazon.com will also be the first major company to be promoted in Club Nokia.
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