NorstarMall.ca Inc. ("NorstarMall.ca"), a division of SKG Interactive Inc. (TSE:SKG.), today announced that the wireless version of NorstarMall.ca is now complete, and accessible from web-enabled wireless devices, located at http://wireless.norstarmall.ca. Developed through their strategic partnership with MobileQ.com ("MobileQ"), NorstarMall.ca has positioned itself at the forefront of wireless online shopping in Canada.
"Our partnership with MobileQ.com, with the support of Microsoft Canada, has allowed NorstarMall.ca to bring our wireless platform to market in a very expedient fashion, and will allow us to champion further development of new e-commerce retailers in the near future. The launch of the wireless platform clearly establishes SKG/NorstarMall.ca as the technological leader of online shopping in Canada and North America, with our 2-D, 3-D and now wireless shopping venues," stated Mr. Paul Romanchuk, Chairman and Chief Executive Officer of NorstarMall.ca Inc. "MobileQ has proven their ability in the wireless marketplace by their relationships with Canada's leading telecommunications companies, financial institutions and mass-media corporations, and through our partnership, have now moved into the Canadian e-commerce marketplace to broaden access to Canadian online retail destinations."
"Microsoft's goal is to provide the platforms that enable leading edge e-commerce solutions," said David Daniels, Manager, E-commerce, Microsoft Canada. "The integration of NorstarMall's Microsoft NT Server and Microsoft SQL Server Platform with MobileQ's XMLEdge mobility platform, built on Microsoft NT Server's Internet Information Server, creates one of the most leading edge solutions available in Canada, a wireless e-commerce site."
"We are very proud that NorstarMall selected XMLEdge to bring its wireless shopping mall to market," said Vish Canaran, Chief Executive Officer of MobileQ.com. "NorstarMall's execution of a wireless shopping portal shows true leadership by creating an entirely new category of e-commerce for the Canadian marketplace."
MobileQ.com, based in Toronto, is a Software Developer
with over 5 years of experience at the forefront of mobile wireless technology
and e-commerce. Its flagship product, XMLEdge(TM), facilitates wireless
e-commerce and transactions, while enabling corporate information such as e-mail
to be accessed through PCS phones, PDAs or any web-enabled wireless or wireline
device.
About NorstarMall.ca Inc.
Richmond Hill-based, NorstarMall.ca Inc. is a division of SKG Interactive Inc. (TSE:SKG) and is focused on creating Canada's premiere e-commerce destination. NorstarMall.ca offers consumers access to over 160 Canadian e-tailers and over 275 American e-tailers, all at a single destination. NorstarMall.ca is also home to Canada's first and only wireless shopping portal and 3-D cybermall, which features the combination of entertainment, information services and brand name Canadian retailers including Holt Renfrew, Indigo Online, Future Shop, La Senza Lingerie, Roots Canada, Danier Leather, HMV.com, and SportMart.ca, creating a uniquely Canadian destination for online shoppers.
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