Pixo, Inc.(TM), a leading provider of mobile commerce solutions, and AirFlash.com, Inc., the leading ASP of location-based mobile content and commerce, today announced that they are working to offer location-specific, personalized content and commerce via Internet-enabled wireless phones.
The integration of Pixo's mobile commerce software platform with the AirFlash service will allow wireless phone users to:
Locate nearby services -- such as the nearest gas station or restaurant
Get directions -- turn-by-turn driving directions to a destination
Receive alerts -- including weather and traffic updates and stock price changes
Conduct mobile commerce -- research and buy theater and other event tickets, book hotels and restaurants, order gifts, bid in online auctions, trade stocks, and manage bank accounts
"Smart phones are set to become the device of choice for accessing Internet content and commerce among consumers, and AirFlash services are particularly well suited for these types of devices," said Rama Aysola, CEO for Airflash.com. "Pixo has solved a particularly tough part of the puzzle for us, which is to create a simple, user-friendly front-end that is compact enough to fit on a mobile phone and still powerful enough to support our advanced services."
"Carriers, service and content providers, as well as handset manufacturers, are looking for ways to enhance their customers' experience by offering valuable services that customers can use every day," said Pixo's president and CEO, David St. Charles. "By working with companies like AirFlash, Pixo is ensuring that handset makers and carriers can give their customers what they want and need. Together, we help drive mobile usage on a grand scale, without sacrificing cost and convenience."
Central to the AirFlash service is a boundaryless search technology called SmartZone(TM). When users conduct a location-based search, this technology recognizes and accounts for natural and man-made boundaries such as rivers, parks, and railroad easements, thereby guaranteeing the most accurate and relevant answers to mobile-user inquiries. In turn, Pixo's innovative HTML/WML microbrowser allows users to make these location-based queries from their wireless phones.
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