Pixo Builds Momentum in Mobile Commerce Market 

Helps Shape the Future of Mobile Commerce with New Customers, Alliances, and Business Focus

    Pixo, Inc., a leading provider of mobile commerce solutions, is making several announcements today, demonstrating strong momentum in bringing electronic commerce to wireless phones.

    Combined, these announcements address new demand for Pixo's software architecture, increased emphasis on Pixo's browser-based software platform and new software services enabled through Pixo's browser and the technologies of several innovative partners.

    Having developed a flexible software architecture and rich set of personal information management applications, Pixo has been selected by Samsung to provide its software platform for a new line of phones. As the second largest supplier of CDMA phones in North America, Samsung found Pixo's software platform easy to integrate across product lines and capable of accommodating new applications and enhancements over time.

    "Being selected by Samsung is tremendous validation of Pixo's underlying technology -- a very powerful platform that is still simple, compact, and flexible enough to deliver a breadth of applications on mass-market phones in an easy-to-use format for consumers," said Pixo's president and CEO, David St. Charles.

    "Now, we are taking this technology to the next level by focusing on mobile commerce -- making simple Internet transactions, location-based services, and time-sensitive applications possible from wireless phones powered by Pixo."

    Pixo is taking a leading position in mobile commerce solutions with its innovative HTML/WML microbrowser. With IP-compatible networks such as GPRS and CDMA 2000 being implemented later this year, the Pixo microbrowser is capable of accessing HTML-based content on the Web and reformatting this content for effective presentation on a wireless phone display.

    Through its support of wireless mark-up language (WML), the microbrowser will also be capable of supporting WAP-based content and services over these packet data networks.

    Given its ease of integration and its minimal impact on memory, CPU and display requirements, Pixo's browser platform allows manufacturers to bring their products to market faster while meeting their cost objectives as well. In addition, the browser's flexible interface can easily integrate a wide variety of capabilities, services and content over IP networks.

    Specifically, the Pixo platform is well suited to support key mobile commerce applications such as:

    Together with three other content partners, Pixo is developing the technology to deliver these mobile commerce applications to wireless phones. Users accessing the AirFlash service via the Pixo browser will be able to purchase tickets, search for locations and directions and receive alerts for time-sensitive transactions such as stock prices and trades.

    Combined with Kivera's technology, Pixo's browser will allow users to conduct searches for services around a specified location, use an address contained in the Pixo address book to generate directions and view simplified maps via Pixo's graphical user interface. Together, Pixo and PayPal.com provide the means for a wireless transfer of funds from one individual to another, thereby turning a wireless phone into a mobile money terminal.

    Leading Pixo's many development efforts is Pixo's new vice president of engineering, David Miller. With more than 20 years of experience in computer graphics software and real-time systems, Miller also brings a strong track record of product development to Pixo.

    "With IP-compatible networks coming, the opportunity for mobile commerce is huge," said Rich Rifredi, vice president of marketing for Pixo. "Our goal is to develop the technology and partnerships that will bring personalized content and services to wireless phones and benefit users, phone manufacturers, carriers, and content providers alike."

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