Satama Interactive: Wireless News for Mobile Life

    Satama Interactive has partnered with Talentum's WOW-verkkobrandit Oy and Sonera Zed to develop WOW! Wireless, a mobile Internet news service focused on the wireless industry.

    WOW-verkkobrandit Oy in partnership with Sonera Zed and Satama Interactive's Mobile Innovations Group announced the launch of an international mobile and web news service focused on the wireless industry today at CeBIT 2000. WOW-verkkobrandit Oy's WOW! Wireless service is available both on the web ( and on WAP-enabled phones via the Sonera Zed mobile portal. The service offers mobile professionals the latest developments in the global wireless industry any time, any place.

    "WOW! Wireless partnership fits in well with Satama's vision of a world in which digital services follow people wherever they go," says CEO Heikki Rotko. "This service shows us the way to the future. Satama's concept design and technological expertise, Sonera Zed's global mobile professional audience, and WOW-verkkobrandit Oy's content were a natural match." Satama partners and co-operates with leading communication and media companies in developing Internet solutions for mobile life. "This partnership project is another example of how Satama is making it easier, faster and cheaper for corporate decision-makers to implement mobile Internet solutions that people actually use and enjoy," continues Rotko.

    Satama is a leading developer of integrated wireless and web services for mobile people. "The convergence of mobile communications and the Internet is not science fiction here in Finland, it's a part of daily life," explains Concept Designer Marko Ahtisaari. "While everyone is still emphasizing wireless technologies and WAP, we at Satama focus on mobile life. By understanding human lifestyles and needs, we can apply technology in an intelligent way."

    In the WOW! Wireless project, Satama applied its User Inspired Design approach which involves users early in the design process. Proven methods are used to translate user input into innovative design solutions based on target market values and needs. A key element of User Inspired Design are the Satama Mobile Usability Studios, mobile facilities for testing mobile service prototypes and understanding user needs in different environments and situations.

    When the business landscape is changing daily, rapid time to market is a key success factor in launching mobile Internet services. WOW! Wireless is a case in point. Satama completed the entire project delivery in less than four weeks.

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