Vodafone Airtouch (NYSE:VOD) has staked out the Internet as the place to be. Indeed, the soon-to-be world's largest wireless company (upon completion of its merger with Germany's Mannesmann) has announced plans for a Web portal designed specifically to be accessed with cell phones. This new effort, in concert with cell phone manufacturers Nokia (NYSE:NOK) and LM Ericsson Telephone (Nasdaq:ERICY) is expected to be unveiled in Britain, France and Germany at the end of this month.
Using the wireless application protocol, or WAP, pioneered by Phone.com (Nasdaq:PHCM), approximately 30 million European customers will be able to access the Web by next year.
The popularity of mobile access to content has spurred Australian media mogul Rupert Murdoch, head of News Corp. (NYSE:NWS), to meet with Nokia directors to find ways of marrying his content with mobile delivery systems. Microsoft (Nasdaq:MSFT) has also tipped its hand about software alliances with British Telecom (NYSE:BTY), AT&T (NYSE:T) and Sprint (NYSE:FON), to develop technology to enhance mobile phone users' access to the Internet.
To find out more about Scandinavian Web Sites, read the article in Multex.com's The Internet Analyst(SM), http://www.theinternetanalyst.com/individual/000217sections/consensus.html
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