Combining an established retail business and strong ties to telecommunications giants with an Internet strategy, @Wireless has launched itself into e-commerce. The Rochester-based wireless communications company has established shopatwireless.com, where consumers can research, order and purchase wireless products and services.
The company's site offers wireless phones and accessories alongside pagers, digital satellite television, Internet-based long distance and more. The on-line store is the next step in @Wireless' "click-and-mortar" strategy to establish a recognized national brand in wireless retailing. The strategy combines the benefits of a traditional retail presence without the overhead of company-owned stores.
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