buyproduce.com and CASIO Soft, Inc. Introduce CSI MobileLink to Produce Industry

Hand-Held Device Allows Digital Images and Instant Inventory of Produce

CASIO Soft, Inc., and buyproduce.com(TM) today announced a new partnership that will further e-commerce integration into the produce industry, and could save this industry hundreds of millions of dollars.

The e-commerce partnership will incorporate CSI MobileLink(TM), CASIO Soft's enterprise mobile data collection software and CASIO(R) Pocket PC computers and digital cameras into buyproduce.com's digital marketplace solution. This new technology was recently demonstrated to attendees at United 2000, held in Phoenix, and was received with overwhelming enthusiasm.

CASIO Soft's MobileLink(TM) is a data collection system that enables growers to upload real-time images of fresh harvested produce along with information about the quality of the crop from the field to potential buyers utilizing the buyproduce.com digital marketplace. Buyers, worldwide, will now be able to access up to the minute information, view digital images to actually see the quality and make their purchase decisions over the web.

MobileLink will also assist shippers and receivers with order management and will document discrepancies related to product arrivals. It will streamline the receiving of produce at the warehouse destination and improve accuracy and efficiency in inventory applications. Inventories can be instantly updated by using the device's laser scanner to read pallet bar codes. Produce under consideration for rejection can be recorded visually with the digital camera and transmitted immediately to the supplier for further evaluation and reconciliation.

"We are extremely pleased to have established this strategic relationship with buyproduce.com. The combination of the technologies enables a new kind of e-commerce solution that will have a major impact on the entire supply chain in the produce and grocer marketplace," said Daryl Scott, president and CEO of CASIO Soft.

"Customers of buyproduce.com will immediately realize measurable savings and efficiencies through a streamlined transaction process," noted Greg Flood, president and CEO of buyproduce.com. "Adding CASIO Soft's MobileLink product to the offering will increase the speed, accuracy and completeness of fresh produce information which will be collected using low-cost CASIO Pocket PC's and digital cameras."

Buyproduce.com brings together worldwide buyers and suppliers into a single digital marketplace offering instant electronic processing of transactions, reducing non value-adding activities while improving processing times. With the addition of the CASIO Soft's MobileLink, buyproduce.com will continue to expand their delivery of solution-focused products and services utilizing the world-wide reach of the Internet and the latest in hand-held data collection solutions.


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