Expanding its new wireless platform, USABancShares.com, Inc. (Nasdaq:USAB) today launched an enhanced version of "BowieBanc", the Internet's first private label bank. Through its alliance with David Bowie and UltraStar Internet Services ("UltraStar"), an industry leading celebrity promotional agency, BowieBanc incorporates a complete look/feel experience designed around David Bowie's music, art and lifestyle, available at www.bowiebanc.com.
The new site is "unplugged", featuring complete wireless access for banking products and services provided through USABancShares.com. Wireless users can manage their money through BowieBanc 24/7, with full account access, bill payment, and other financial services. The new wireless platform was designed for use on the Palm VII PDA and cellular phones in the Sprint PCS product line. Access modules may be downloaded free of charge at www.bowiebanc.com beginning Monday.
"This platform will serve as a base from which we will launch a new series of celebrity based private-label banking experiences, each of which will incorporate wireless access to serve a generation that's on the go," said Maureen Steady, President of USABancShares.com's Internet Activation Group. "Adding a wireless component provides an exciting edge for our products and opens a huge market for continued expansion," added Bob Smik, Director of the newly formed "USAunplugged" division, responsible for the design and implementation of wireless technology. "We continue to work with Electronic Data Systems (NYSE:EDS) in evolving our wireless technology," he concluded.
Ranked No. 1 in the country by Gomez Advisors for its "energyONE" account, USABancShares.com is the country's first federal reserve bank holding company with "dot com" identification. The company owns both an FDIC insured bank and an NASD regulated brokerage firm. Through partnerships with a variety of Internet service and e-commerce companies, USABancShares.com is dedicated to providing the country's premier online financial services experience at www.usabancshares.com.
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