ICICI Bank Limited, the banking subsidiary of ICICI Limited (NYSE: IC and IC.d), today launched mobile commerce (m-Commerce) services for its customers in a tie-up with Orange, the cellular services provider in Mumbai. The tie-up will allow Orange subscribers who are also ICICI Bank account holders and/or ICICI credit card holders to track their personal finances while on the move. ICICI will also simultaneously launch this service in Delhi in a tie-up with Airtel - the cellular services provider in Delhi.
For the first time in India, ICICI has extended m-Commerce services to the ICICI credit card holders apart from the bank customers. ICICI would also be launching demat accounts related services to its customers shortly. m-Commerce services will soon have the capability to be extended to offer information on a customer's investment and loan portfolios as well.
With this launch ICICI Group, the leader in technology banking and e-commerce in India, is now offering its customers the next frontier of technology - m-Commerce. In future these services will go beyond just mobile banking to a level where the hand-held device can be used for undertaking a variety of commercial transactions, making it a true m-Commerce.
The ICICI m-Commerce proposition will be built up in two phases. In the first phase, a "query module" is being made available to all banking and credit card customers of ICICI. The system will be able to handle banking queries such as balance update, request for a cheque-book, details of last 3 transactions and request for statements by mail or fax. Similarly, ICICI credit card holders will be able to get information about outstanding balance, available cash / credit limits, see payment status/ amount due information and see the last three transactions.
In the second phase, ICICI Group will add a "transactions module" to the query module, which will enable an ICICI Customer to manage his personal finance needs including the ability to instruct own account funds transfer and make bill payments.
Besides providing information and transactions on request, ICICI's m-Commerce services will also flash "alerts" to the customer in future. Based on built-in business rules, the alerts will be flashed at various trigger points such as on reaching a certain level of debit/credit, outstanding amount etc.
At the first level, ICICI will support the existing mobile service providers' Short Messaging Service (SMS) capabilities, while ensuring complete security of data transfer. ICICI plans to provide WAP enabled services with the mobile service providers at a later stage.
To enjoy the facilities of m-commerce, all the customer needs to do is to register for m-commerce, using a simple form that is available at all ICICI Bank branch locations, in Mumbai.
Except for the historical information contained herein, statements in this Release which contain words or phrases such as 'will', 'would', 'aim', `likely', 'will likely result', 'believe', 'expected', `is set to', 'will continue', 'anticipate', 'estimate', `facilitate', 'enable', 'enabling', 'intend', 'plan', 'contemplate', 'seek to', 'future', 'objective', 'goal', 'project', 'should', 'will pursue', `offer' and similar expressions or variations of such expressions may constitute 'forward-looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to our ability to successfully implement m-Commerce along with Orange, AirTel and other telecommunication companies, ICICI Group's ability to obtain statutory and regulatory approvals and to successfully implemen! t the integration of various systems. In addition there would be certain uncertainties arising from the ability to successfully implement our strategy, future levels of non-performing loans, our growth and expansion in business, the adequacy of our allowance for credit losses, technological implementation and changes, the actual growth in demand for m-Commerce products and services, investment income, cash flow projections, our exposure to market risks, alliances with other corporates, as well as other risks detailed in the reports filed by ICICI Limited as well as ICICI Bank Limited with the Securities and Exchange Commission of the United States of America. Neither ICICI Limited nor ICICI Bank Limited undertake any obligation to update forward-looking statements to reflect events or circumstances after the date thereof.
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