Joint Venture bridges the WAP GAP

DataPlex joins forces with BulletIN.net to provide seamless migration for Australian mobile users from SMS to WAP

Australian data communications company, DataPlex, has formed a joint venture with global mobile Internet messaging company, BulletIN.net, Inc. to bridge the gap between existing Short Message Service (SMS) and enhanced Wireless Application Protocol (WAP) technology.

The joint venture will shortly commence marketing to Australian and New Zealand carriers a suite of enhanced value-added services and products developed by BulletIN.net.

"There are more than 400 million digital wireless phones in use today that are not WAP enabled and only relatively few WAP devices," said BulletIN.net President and COO Mr. Marlin Nelson. "At the same time software developers are not being encouraged to create content and applications for this small number of potential users. We call this situation the WAP Gap."

The joint venture aims to bridge the WAP Gap by providing carriers with a migration path to encourage users to sign-up now for SMS solutions and transition them to WAP when handsets become more widely available. It will market BulletIN.net's full range of BulletIN(TM) wireless messaging products, including a unique WAP emulator that translates between the WAP language (WML) and text messaging, supported by the BulletIN SMS Gateway(TM).

DataPlex's CEO, Mr. Chris Kelliher, said the emulator would provide significant revenue benefits to operators and developers. "Operators will be able to offer an ever-increasing set of WAP content to their existing base of mobile phone users, while assuring them that this content will remain available as their user base migrates to WAP devices...Software developers--who are already committing to providing WAP content in large numbers--should be excited about expanding their reach beyond users of new WAP phones to users of legacy phones."

BulletIN(TM) is an innovative software solution that makes getting e-mail as simple as picking up a mobile phone. It allows users to: -0-

*T

-- Receive and reply to e-mail on their mobile phone from

anywhere in the world

-- Create e-mail messages to anyone from their handset

-- Selectively filter and forward corporate and Internet e-mail

messages to their mobile phone

-- Forward messages to any fax machine

-- Forward schedule reminders to their mobile phone

-- Transparent reply to original message sender *T

BulletIN(TM) links the carrier's Short Message Service Centre (SMSC) to the Internet, enabling information and data to be forwarded to a subscriber's wireless phone or pager from anywhere in the world. It operates with all of the major network wireless systems (GSM, CDMA, TDMA and iDEN), supports TAP, the leading paging protocol, and will work on all SMS capable digital mobile phones.

By installing BulletIN(TM), wireless carriers can attract corporate clients by enabling customers to forward information from the Internet or a corporate LAN directly to a subscriber's wireless phone. At the same time call revenue and customer loyalty are increased and 'churn' is reduced.

BulletIN.net also offers ancillary services to its carrier users. "Unlike other wireless messaging companies we do more than just provide a technology platform. We work with our customers to develop unique advertising and distribution channel support programs and build easy migration paths for the implementation of WAP technology and beyond," said Mr. Nelson.


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