Smith-Gardner WAP Technology Named `Best New E-Commerce and Internet Product Of The Year'

Smith-Gardner (Nasdaq:SGAI), a leader in end-to-end software solutions for e-commerce, today was awarded the Best New e-Commerce and Internet Product of the Year for its Wireless Application Protocol (WAP) technology. The International Direct Marketing Fair (IDMF), in conjunction with dmBusiness Magazine, acclaimed Smith-Gardner for captivating online companies with its visionary strategy, industry expertise and world-class products. The Best New e-Commerce and Internet Product of the Year award underscores Smith-Gardner's leadership in the global arena of e-Commerce and Internet solutions.

The IDMF and dmBusiness Magazine recognized companies within several different categories, including Database Marketing and Digital Development, and the Internet and e-Commerce category in which Smith-Gardner received its award. The judging panel is comprised of various industry experts who vote according to each product's potential affect on the direct marketing industry. An overall winner for Best New Product of the Year, chosen among the ten finalists, will be announced at the IDMF's March 15 gala dinner.

"To be recognized for our WAP technology solution following its release just last month is truly an honor," said Gary Hegna, chairman, president and CEO of Smith-Gardner. "We are pleased that the IDMF and dmBusiness Magazine recognize the significance of wireless innovation within this powerful and dynamic industry. Our alliances with best-of-breed companies, such as HP and Nokia, are enabling us to rapidly develop solutions that put us at the forefront of this exciting new mobile e-Commerce market."

Smith-Gardner has previously been recognized with a Best of Comdex '98 finalist award and a "Citation of Innovation" at iEC '99 for its WebOrder system, as well as a Best of Comdex '99 finalist award for its Predictive Response module. Smith-Gardner's suite of products and services are designed to provide companies with comprehensive solutions that ensure customer satisfaction throughout the entire online shopping experience, from dynamic promotional offerings to quick and easy product ordering, superior customer service and streamlined fulfillment.


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