Zagat.com Available on Mobile Phones

Wireless Knowledge Builds Wireless Internet Demo for Show

Zagat Survey offered a glimpse of the future of what is to come on data-enabled mobile phones when it demonstrated its Zagat.com restaurant guide application in the Microsoft and Ericsson booths at the CTIA Wireless 2000 convention last week in New Orleans.

Working with Wireless Knowledge, Inc., Zagat developed an interface accessible to a wide variety of mobile devices including those with Microsoft Mobile Explorer browsers.

Zagat Survey will soon offer restaurant, hotel and travel content for mobile devices, such as mobile phones, PDAs and pagers in the belief that such content represents a killer app on mobile devices. Using Zagat's branded, distinctly-edited ratings and reviews, consumers and business travelers will be able to identify restaurants by proximity, ratings and a host of special features and then make electronic reservations directly from their data-enabled devices.

"The team at Wireless Knowledge helped make us a big hit at the Conference," said Tim Zagat, Co-Founder and Co-Chair of Zagat Survey. "We plan to make our content available on as many platforms as possible. Wireless Knowledge is providing us with instrumental support in developing our wireless Internet application."

"Wireless Knowledge believes business users are going to drive wireless data penetration, and Zagat.com's restaurant and hotel guides represent the type of content that mobile business users need," said Greg Richardson, Vice President, Professional Services for Wireless Knowledge. "Wireless Knowledge, working with Zagat.com, is going to deliver compelling content across a variety of wireless devices."

Zagat.com has demonstrated an early commitment to the wireless space by being a charter content provider to NTT DoCoMo, Japan's largest ISP, which has 5 million I-Mode subscribers. Zagat.com also recently announced a partnership with Oracle's Portal-to-Go service to offer restaurant reviews to mobile users. Since then, Zagat.com is presently in discussions with major wireless companies interested in using its content as a lever to reduce customer acquisition costs; make the wireless data experience more compelling for the average consumer; and bring branded services to a new information and transactional platform.


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