Art Technology Group's Dynamo Product Suite Brings Personalization and E-commerce Capabilities to Wireless Web

          ATG Partners with HP and Icon MediaLab to Deliver Multi-channel Solution for; Reinforces Commitment to Support WAP Standard

As part of its vision to deliver a multi-channel customer relationship strategy for global e-commerce customers, Art Technology Group ("ATG") (Nasdaq: ARTG) today announced that its Dynamo(R) Product Suite now enables wireless device publishing, personalization and e-commerce capabilities for mobile phones and personal digital assistants (PDAs). ATG is working closely with Hewlett-Packard Company, as well as key systems integrators such as Icon MediaLab, to deliver open, standards-based wireless access to personalized e-commerce applications based on Dynamo.

Already a member of the Wireless Application Protocol (WAP) Forum, the international industry association that has developed the de-facto world standard for wireless information and telephony services on digital mobile phones and other wireless terminals, ATG is actively supporting the WAP standard throughout its Dynamo product line. ATG's Dynamo offers a multi-channel e-commerce architecture that combines the necessary flexibility and scalability of a 100% Java-based application server with integrated personalization and e-commerce capabilities. Dynamo allows businesses to build personalized online relationships with their customers regardless of how they are accessing the Internet. ATG's multi-channel solution will enable organizations to take advantage of Dynamo's proven, robust e-commerce and personalization capabilities to build customer loyalty and satisfaction, increase yield from customers, and decrease the cost of customer service over both Web and wireless.

"While others are making announcements to support wireless, Dynamo is delivering wireless content today," said Joe Chung, chairman and chief technology officer, Art Technology Group. "Now that Dynamo can deliver content to mobile devices as well as via the Web and e-mail, businesses will be able to offer their customers an even more personalized service. What we learned from working with our European customers and partners will be leveraged in the U.S. market and in all global wireless regions." Gets Personal with WAP

ATG has collaborated with HP and Icon to deliver a WAP-enabled multi-channel customer relationship management application for, Europe's leading co-operative shopping community. is currently using ATG's Dynamo Product Suite to run their entire business including: to define and manage business rules for user segmentation, content targeting as well as content delivery. By incorporating HP's mobile e-services solutions into its Dynamo infrastructure, will leverage that same platform to provide new capabilities for wireless customers. With the solution, aims to provide a unified, compelling experience for its customers regardless of whether they are accessing the Web via a PC, mobile phone or other handheld device. demonstrated the solution at CeBIT from WAP-enabled mobile phones.

"We want to be available to our customers anytime, anywhere, regardless of the device they are using to log on," said Jan-Erik Gustavsson, chief technology officer, "They are used to receiving a personal service from us. Now we can go one step further using ATG's multi-channel solution. We selected Dynamo originally because we knew that it would meet our known and planned business requirements. Dynamo has already proved invaluable as a means of building customer loyalty on our Website - with its new mobile capabilities, we can create even more flexible applications to meet the diverse needs of our customers."

"HP's ability to serve as the foundation for mission-critical applications over the Internet allowed to extend its online customer relationships to wireless," says Mark Hudson, product marketing manager for HP's Business Critical Computing Business Unit. "Dynamo's open platform for personalization and e-commerce fits nicely with HP's e-services for mobile e-commerce and allows us to deliver to the web and to wireless devices with ease."

"Icon met with both HP and LetsBuyIt to determine the right usage of WAP on the ATG Dynamo platform," said Mr. Erik Bjurstrom, Business Team Manager, Icon MediaLab Sweden. "The fortunate thing for us was being able to leverage what we had already built in Java and XML within Dynamo and use WML to extend that for use in the LetsBuyIt wireless application. It was a natural extension of the Dynamo environment."

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