CardVerify, Inc., today announced availability of its WAP Shopping Network (wapSN) - a wireless web merchant network.
WapSN enables merchants to open a wireless web store instantly -providing their customers with a one-stop wireless shopping interface, which includes full shopping cart functionality.
WapSN opens the world of mobile commerce to merchants of any size and scale from any point on the planet. The growth of cellular telephony and phones' ability to become smart networked devices has lead to a new world of commerce. Sophisticated mobile commerce products are being developed, but many of them are designed to squeeze the Internet through the narrow pipe of the mobile phone.
"We believe that the future of mobile commerce will not be in repackaging the Internet, but in providing new and innovative wireless services," said Kenneth Gray, Vice President of CardVerify. "The world of mobile commerce will involve consumers making daily purchases like food, movie tickets, groceries, small gifts and some services through their mobile phones. Many of these businesses are not even on the Internet, although their economic impact is huge. Our wapSN service is global and open."
"CardVerify's mission is to become the leader in enabling the mobile e-Commerce market," said Peter Kostka, CardVerify's CEO. "While everyone is talking about wireless web developments, we are actually delivering solutions to help merchants and users utilize the technology today. Offering a turnkey solution based on CardVerify's credit card security products will help us becoming a pioneer in the mobile e-Commerce market."
By using wapSN by CardVerify users avoid having to enter the credit card details, name and shipping address information on the cell phone's keypad - a tedious task. They simply type in only their credit card details, while CardVerify provides full shipping information to the wapSN merchant. CardVerify facilitates this process by giving users the opportunity users to associate their cards with shipping information consisting of name and address during an initial wapSN purchase.
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