Dutyfreezone.com today joined the mobile Internet revolution by announcing the availability of their Duty and Tax Free Virtual Shopping Mall, also providing hotel reservations and useful information for travelers on mobile Internet devices.
Now, millions of shoppers, travelers, and Internet users will be able to buy goods and access the Dutyfreezone.com Web Site even when they are on the road, traveling and far away from a desktop PC. The new site, which was mobilized by Everypath Corporation of Santa Clara, CA, will be unveiled today at an invitation-only media event during Internet World, Los Angeles.
The Dutyfreezone.com Web Site will be available to all of their "mobile device" customers starting in Q2 2000.
Everypath won the business over other players according to Reynald Katz, CEO of Dutyfreezone.com, by understanding the importance of extremely rapid time-to-market. "Everypath demonstrated that they could mobilize our web site rapidly and yet still maintain the integrity and security of our web site. This compares favorably to the many months of planing and development required for some of the competitive solutions we looked at. Other factors that went into our decision include the fact that one rendition of the Dutyfreezone.com Web Site was all that was necessary to make it available in viewable format to a multitude of devices. Everypath was the only vendor we looked at who could truly replicate the duty free shopping experience we offer on the small screen, while offering our customers a secure shopping experience."
"We are very pleased to announce Dutyfreezone.com as one of our charter customers," said Everypath Chief Marketing Officer Marcia Kadanoff. "Considering the fact that Dutyfreezone.com caters to frequent travelers in a special way, our service should provide them with a significant boost in sales by giving them access to a highly mobile market."
According to Reynald Katz, CEO of Dutyfreezone.com, "I believe that much buying is done on impulse. With the services of Everypath, I feel that we can capitalize on this fact by allowing customers to shop with us regardless of their physical locations."
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