eMobee, Inc. Joins Phone.com Alliance Program

Innovative Service Makes Address Books Accessible From Internet-Ready Mobile Phones

eMobee, Inc., the company bringing the convenience of wireless e-commerce and go-anywhere personal organization to millions of mobile phone users, has joined the Phone.com(TM) Alliance Program as an m-commerce (wireless e-commerce) developer.

eMobee's first service, 2301 (http://www.2301.com), is a FREE Personal Wireless Assistant (PWA) that provides seamless access to address books from Internet-ready mobile phones. Using 2301's "One-Click-Connect" feature, users will be able to place a call or email a contact within seconds. Users of the 2301 PWA can finally overcome the limitations of current phones with their 99 Name/Number storage limit as well as the burden of having to carry both a PDA and a mobile phone just to access a contact and place a call.

The 2301 PWA is the first step in a suite of services that will enhance productivity and enable consumers to shop from e-tailers and retailers with simplicity, using their mobile phones, starting in Q2, 2000.

"We look forward to working closely with Phone.com to introduce new applications that will make the shopping experience with mobile phones simple and relevant for consumers." said David Liu, President and CEO of eMobee. "eMobee has the application-base and Phone.com has the unique microbrowser interface for linking mobile phone users to the Internet. The Phone.com offering, combined with our 2301 service, allows carriers to add tremendous value to their service portfolio by introducing easy-to-use and helpful services that enhance personal and business productivity; a critical component of which is shopping."

"eMobee's dedication to making shopping from mobile phones simple and relevant to the end user will help the growth of m-commerce as a whole," said Kathy Simpson, director of developer marketing for Phone.com. "eMobee's planned offerings in m-commerce are designed to enable carriers to offer their subscribers tremendous service value, thereby encouraging higher minutes-of-use and decreasing churn."


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