Everypath, Inc., an application service provider (ASP) that enables Web-based businesses to mobilize their Web sites on wireless devices, and Engage Technologies, Inc. (NASDAQ: ENGA), the leading provider of next generation online marketing solutions, today announced an alliance designed to take online marketing opportunities beyond the desktop and into the fast-growing wireless world.
Under the terms of the agreement, Engage will work with Everypath to develop technologies to allow companies to serve online advertisements to Palm Pilots, pagers, cell phones, and other devices, providing marketers with the ability to target customers and prospects regardless of where they are. Engage will be the preferred provider of Internet-marketing services to a wireless network, composed of Everypath content partner sites, on which it will have the ability to deliver banner and interstitial advertisements, as well as other types of marketing and promotional campaigns. In addition, Engage has also been granted a preferential right to resell Everypath's wireless technology solutions to its network client base.
"This announcement is intended to have a significant impact on the adoption of the wireless web," commented Venk Shukla, President and CEO of Everypath, Inc. "Now advertisements and promotions can be pushed to mobile devices providing a significant new source of revenue and awareness for wireless sites."
"With the advent of pervasive computing technology, there are so many outlets where marketers can get their message across," said Paul Schaut, President and CEO of Engage. "Engage and Everypath are going to provide them with solutions that will not only help them get these messages to people, but do so in a way that's targeted to the interests of the consumer. This deal is about two innovative Web companies coming together to seek solutions that will expand the horizons of online marketing and developing standards designed to carry it forward in the future."
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