malltrip.com customers will now have access to their favorite shopping site no matter where they are malltrip.com today joined the wireless Internet revolution by announcing the availability of the site on Palm PDAs and Smart WAP-enabled telephones.
Millions of malltrip.com customers will now be able to simply key in a zip code or select a city to find products, brands, and stores in a local area. This makes shopping incredibly convenient. For example, malltrip.com customers will be able to look up specials, shop or get directories of the stores in downtown areas and shopping malls, even while they are shopping or traveling. It puts the multi-store convenience of a shopping mall in the palm of your hand.
The http://www.malltrip.com/mobile site will be available in May 2000, and like all other services offered on the malltrip.com site, it will be free of charge.
"These malltrip.com services, enabled for wireless devices by Everypath, are part of our continual efforts to make local shopping easier and more convenient for our malltrip.com customers," said James Reed, Vice President of Marketing for malltrip.com. "We have all run into frustrating experiences driving all over town in search of a particular product without any success. Now this new mobile malltrip site will solve situations such as this.
Everypath was the clear choice over other players, according to Shail Kumar, President/CEO of malltrip.com, because they understood the importance of extremely rapid time-to-market. "Everypath demonstrated that they could mobilize our web site rapidly and yet still maintain the integrity and security of our web site. Everypath was the only vendor we found who could truly replicate the malltrip.com customer experience we offer on our site but in the way most appropriate to a very small screen."
"We are very pleased to announce malltrip.com as one of our charter customers. It's a great resource for shoppers on the go" said Everypath Chief Marketing Officer Marcia Kadanoff. "malltrip's guide to local shopping information really showcases the fact that some web sites can be as useful on a portable device than they are on the big screen. "."
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