NetSanity, Inc. today announced an aggressive plan to link XML and (Wireless Application Protocol) WAP to create a standards-based platform for the delivery of web content to mobile devices. The new technology will enhance the web experience by delivering a user's favorite web-based information onto any wireless device that is mobile-Internet ready.
This month, Nokia (NYSE:NOK) and NetSanity will demonstrate the delivery of Digital Pebbles(TM), or pieces of Internet information, to WAP-enabled mobile phones. NetSanity also announced that over 70 content partners and 1500 affiliates have adopted NetSanity's open XML standard, making their content immediately available on the NetSanity SmartBar, NetSanity's current Windows(TM) desktop product -- and soon on mobile devices.
"Write-once, read anywhere XML allows for a wider choice of preferred content to be delivered and managed on PCs and mobile devices," said Rob Blechman, President of NetSanity. "Users can choose to receive content from a variety of NetSanity partners while managing their favorite content preferences from a single point with NetSanity's Preferences Management Platform."
Over the next few months, NetSanity plans to partner with additional wireless hardware manufacturers and telecom carriers to offer NetSanity technology on a variety of mobile devices.
"NetSanity has built a platform based on open standards that will transform everyday life, giving users a newfound freedom through intuitive, personalized and location-based applications and services," said Haroon Alvi, director of business development at Nokia. "For a user, a mobile phone is a highly personal device that today is expected to be easily tailored according to individual needs."
"NetSanity aims to be the cornerstone for management of information on the web," said NetSanity CEO Fred Clarke. "Our WAP Trial proves that we have the capacity to be the preferred platform for delivery, notification and management of digital information across Internet-enabled devices."
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