Setting the stage for Web site businesses to leverage powerful new revenue streams, 2Roam, Inc., a Wireless Web Application Service Provider (ASP), today announced strategic alliances with leading ad server management and promotional solutions companies.
2Roam plans to team with AdForce, MediaPlex, eCoupons, and iQ.COM(TM) to deliver value-added advertising, couponing and e-Marketing services to the growing number of mobile consumers. 2Roam will also assist MediaPlex, iQ.COM and eCoupons in developing wireless creatives to better serve the wireless marketing and promotional needs of their mutual customers.
2Roam is a new Wireless Web ASP with a breakthrough technology platform that enables Web site businesses to dramatically reduce the development and delivery time of wireless services from months to days without the need for dedicated teams of engineers. Today's announcement is the first in a series of key 2Roam alliances.
"These agreements reinforce 2Roam's commitment to collaborate with wireless industry leaders to create profitable new mobile channel opportunities for Web site business customers," said Bob D'Acquisto, co-founder and director of business development/e-revenue for 2Roam. "We are pleased to jumpstart our efforts by teaming with innovative companies that share our wireless vision."
Wireless Advertising, Couponing and e-Marketing Services Work with 2Roam
"The 2Roam solution presents an exciting opportunity to deliver customized advertising content to the growing wireless world," said Dee Cravens, vice president of marketing for AdForce. "With 2Roam, we hope to effectively deliver compelling advertising to the emerging group of Web site customers in the wireless space."
"Web commerce is anxious to expand from the PC to the wireless environment, and 2Roam is providing us with the enabling technology to make this a profitable transition," said Mark Joseph, vice president of engineering for Mediaplex. "We are pleased to work with 2Roam, and look forward to working closely together as we offer ad services to any wireless device."
"We are thrilled to be working with 2Roam to expand the reach of iQoffers across wireless devices," said Richard Mandeberg, president and CEO of iQ.COM. "This alliance strengthens our goal to enable e-marketers to quickly and easily deliver iQoffers to thousands of Web sites across multiple platforms. iQ.COM is committed to making the wireless e-marketing experience as dynamic as e-marketing via the Web."
According to D'Acquisto, 2Roam will continue to team with advertising industry leaders by integrating advanced wireless technologies and assisting in the development of wireless advertising industry standards.
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