New Wireless Web ASP 2Roam Debuts

Revolutionary Automated Wireless Offering, Initial Funding Propel Pioneering Company

Against a backdrop of growing demand for wireless Web services, 2Roam, Inc., a Wireless Web Application Service Provider (ASP), made its debut today. 2Roam will revolutionize how Web site businesses deliver their content, services and commerce to wireless devices. Based on a breakthrough technology platform, the 2Roam solution enables Web site businesses to dramatically reduce the development and delivery of wireless services from months to days without the need for dedicated teams of engineers. 2Roam will provide Web site businesses with the products and services they require to quickly and easily extend their brand and revenue models to wireless users with maximum functionality, usability and control.

"2Roam's new wireless solution promises to change the rules of the game in the wireless data services industry by enabling Web site businesses to quickly and efficiently expand from PC environments to the wireless world," said Bryan Wargo, co-founder and CEO of 2Roam. "Unlike other one-dimensional, technology-focused offerings, 2Roam's innovative wireless vision is all about enabling profitable wireless business models for Web sites."

The 2Roam solution is targeted at Web site businesses looking to generate new revenue streams by reaching the growing number of users of wireless and handheld devices, such as WAP-based phones, Palm Pilots and two-way pagers. 2Roam's first customers, which will be announced shortly, include Web sites spanning a wide variety of industries, such as international and regional portals, location-based content and commerce, news, entertainment, content syndication, reservation services, unified messaging and others. Unlike current offerings, 2Roam's automated solution allows Web site producers to quickly and effectively configure and modify their wireless Web services without dedicated engineering resources or systems integration support.

Top-Tier Investors Fund Pioneering Company

2Roam recently completed its initial round of funding from venture capital firms Weiss, Peck & Greer Venture Partners (WPGVP), Trans Cosmos USA Inc. and Panasonic. WPGVP is one of the oldest and most active venture capital firms and has backed market-leading companies such as Phone.com, Brocade, Ciena, Doubleclick and Federal Express. Trans Cosmos USA Inc. is an experienced global strategic investment and business development company, focused on helping leading-edge Internet-based technology companies from America and Europe expand into the Japanese marketplace. Panasonic Digital Concepts Center (PDCC) is a unit of Panasonic Technologies, Inc. that creates value for local start-up companies through incubation services, late stage investments and international relationships that accelerate the companies' growth.

"The 2Roam solution represents a critical inflection point in the evolution of the wireless Web," said Peter Nieh, general partner of Weiss, Peck & Greer. "Web site businesses today are compelled to extend their services to wireless users. 2Roam allows them to do that quickly, effectively and profitably while giving Web site producers maximum control. After researching the competitive landscape, we chose to back 2Roam because of its unique solution that will allow Web sites to scale their business most efficiently to meet strong market demand."

According to Elliott Dahan, 2Roam strategic advisor, and former Compton's/Tribune, Microsoft and Online Anywhere executive, "Today's wireless offerings are lacking two critical business elements: a cost-effective solution and an integrated revenue-generating system. The 2Roam solution is the only total wireless offering that meets both the technical and business requirements of Web site businesses." 2Roam, Inc. is headquartered in Redwood City, California. For more information, contact the company at its Web site at www.2roam.com.


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