REALCALL(TM) UNVEILS NEW WAP SOLUTIONS FOR MOBILE E-COMMERCE

RealCall Solutions Support Standard As Well As WAP-Enabled Phones

RealCall, a leader in real-time web and wireless alert delivery and customer capture technology, announced the availability of its WAP solutions today at Internet World. Using the RealCall service, WAP application providers deliver internet content to their customers anywhere, anytime via any mobile or wireless device.

The WAP-enabled RealCall Alert(TM) adds human interaction to make commerce applications more viable within the constraints of the mobile user interface. The recently announced Info Alert(TM) service allows content providers to deliver time-critical audio or text alerts to a subscribers standard phone, cellular, SMS or WAP device, as well as e-mail and fax. Demonstrations of stock price and sports results solutions are available in RealCall’s booth # 4524 in Kentia Hall at Internet World.

“Being able to deliver personalized, up-to-date information in real time is truly what consumers are looking for from the wireless Internet,” said Vytas Kisielius, president of RealCall. “As WAP is introduced here in the U.S. over the next several quarters, we are well-positioned to bridge existing and new wireless devices so content providers can reach the broadest consumer market possible.”

With key partnerships, including Oracle, Sun Microsystems, Nokia and Exodus, RealCall is helping to revolutionize the way people interact with the Internet, enabling personalized me-commerce.

“E-commerce capability is no longer enough. Consumers are going to want mobile e-commerce capability, personalized to their specific needs. We call that B2Me-commerce", said Roger Sanford, president, of P3M, a leading Silicon Valley-based e-marketing services company. RealCalls WAP Solutions make that possible today.

RealCalls first e-commerce solution, RealCall Alert, provides an automated, interactive button linking a customer or prospect to a business via a web site, online banner advertisement, Internet-enabled mobile phone, or digital interactive television ad. Online users request and receive a telephone call back from the company within seconds of clicking on the RealCall button. Companies including Barclay’s, KPMG, Compuserve, I6s, and ebank.com are using RealCall technology today.


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