Direct mobile communication with Scandic's 370,000 regular customers Scandic Hotels enhances customer relations thanks to WAP Direct. Scandic Hotels can now communicate directly with its Club customers with the help of text messages. All Scandic Club customers with mobile phones can now use this new SMS service, enabled by an enhancement of WAP Direct. All Scandic customers can also book hotel rooms themselves via WAP.
Scandic Hotels is the first customer to capitalize on Europolitan's and Nocom's enhanced service, WAP Direct. The service enables Scandic's 370,000 Scandic Club members to book hotel rooms, for example, directly via their WAP telephones. A new feature is that Scandic can also communicate directly with its Club members via SMS messages. Scandic can, for instance, send an offer to the customer who can link up via WAP and respond to the offer. This new function is optional, and customers only receive SMS messages if they have registered for the WAP Direct service on the Scandic Hotels web site.
"Everyone today has a mobile phone. Our task is to create services that facilitate the lives of corporate and private customers," says Mikael Kluge, Vice President Marketing at Europolitan. "The services are for use on the customer's terms, regardless of time or place. The service we have developed together for Scandic is easily accessible and creates added value for both the customer and Scandic."
"By utilizing WAP Direct's secure infrastructure, our customers can now use SMS as a new, cost-efficient marketing channel to their own customers," says Anders Jonson, Managing Director of Nocom. "It is important that this service is optional, so that mobile telephone customers can choose for themselves which information they want."
"We see this as just the beginning of the development of Scandic's mobile information services, and we will be introducing more functions for our customers in the future," says Gunnar Brandberg, Marketing Director of Scandic Hotels.
WAP Direct is one of the first corporate concepts of its kind in the market, and enables the simple operation and management of advanced mobile information services. WAP Direct uses Europolitan's infrastructure to link up companies' systems with their mobile customers, regardless of operator. It is one of the most secure solutions in the market and the system can be reached from all GSM countries that support GSM data transfer.
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