Phone.com, Inc. (Nasdaq:PHCM), a leading provider of mobile Internet software and services, and SUNDAY (Nasdaq: SDAY, HKSE Stock Code: 0866), a leading developer and provider of telecommunications and wireless Internet-related services in Hong Kong, announced the launch of full-scale mobile Internet services, branded as "SO WAP," using the Phone.com™ Wireless Application Protocol (WAP) UP.Link™ Server 4.0. Powered by Phone.com's WAP technology, SUNDAY has transformed WAP-enabled mobile phones into wireless Internet appliances by providing access to Internet content and services. SUNDAY's offering portfolio includes Info-On-Demand services such as financial news, weather, and personal management services including personal organizer, and scheduler. SUNDAY has launched commercial service just a few months after the original agreement was signed between Phone.com and SUNDAY in October 1999, marking impressive time-to-market.

This commercial rollout positions SUNDAY as the first carrier to deliver full-scale mobile Internet services in Hong Kong. SUNDAY has secured partnerships with over 40 content and service providers offering a wide range of innovative services to its growing base of customers. Partners include Virgin Atlantic, Twentieth Century Fox and Compaq. Through SUNDAY's new mobile Internet offering, "SO WAP" partners can now extend their online business to the wireless world.

"SUNDAY is delighted to have adopted Phone.com's world-class WAP platform to rapidly bring advanced wireless Internet capabilities to the highly competitive and demanding Hong Kong wireless marketplace," said Craig Ehrlich, CEO & Group Managing Director of SUNDAY. "We pride ourselves in being an innovative, leading-edge carrier focused on delivering solutions that make the lives of the every day consumer more enjoyable. Phone.com shares our vision and innovative drive, and together we have accomplished a great deal in a short amount of time."

SUNDAY is leveraging WAP to further extend the company's existing services including Mobile Concierge, Mobile Cupid, Mobile Racecourse, Mobile Jukebox, and Webganizer to the wireless Web. SUNDAY will continue to aggressively WAP-enable its current service categories including SUNDAY Entertainment, SUNDAY Life, SUNDAY Infotainment, SUNDAY Travel, SUNDAY Dining, SUNDAY Plus and SUNDAY Biz.

"Phone.com continues to execute its commitment to deliver world-class WAP core technology and innovations, reliability, rapid deployment and superb customer service," said Tony Miranzadeh, Phone.com's vice president of sales and business development for Asia Pacific and Latin America. "Sunday's creative marketing expertise and wide-spread popularity with Hong Kong consumers, will undoubtedly lead the way in the rapid adoption of WAP services in Hong Kong."

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