Value America Announces Move into Wireless E-commerce

Value America, Inc. (Nasdaq: VUSA), the leading online technology and office products superstore, today announced a partnership with the leading mobile e-commerce (M-Commerce) gateway, MobileShift, Inc. which will enable consumers to purchase from Value America on line, anytime, anywhere.

Under the terms of the agreement, Value America will leverage its inventory-less e-commerce engine by providing product list feeds to MobileShift for placement on all Mobile Internet devices. Now consumers can browse and purchase any product from Value America using their wireless web phone, such as those on the Sprint PCS network, or use a Wireless WinCE or Palm VII device. In exchange for enabling Mobile e-commerce (M-Commerce) for Value America, MobileShift will receive an undisclosed revenue share.

"MobileShift's wireless e-commerce solution is a perfect fit with Value America," said Glenda Dorchak, CEO. "Value America is committed to maximizing the efficiency of our inventory-less e-commerce infrastructure and MobileShift represents a significant part of that commitment. We believe our tech-savvy customers are looking for a wireless ordering solution with Value America and are delighted to be partnering with Mobileshift to deliver it."

"Through this agreement, Value America has given their customers a mobile one-button connect, and the ability to purchase from Value America's vast database anytime, from any device, anywhere" said Scott Moeller, CEO of MobileShift. "VA products will be seen on a variety of mobile devices - cell phones, handheld computers, and more. Truly, Value America has taken the leadership in unwiring the world."


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