24/7 Media Inc. (Nasdaq:TFSM), one of the largest global Internet media and technology companies and the global leader in wireless advertising solutions, and i3 Mobile, (Nasdaq:IIIM), a leading provider of innovative wireless media solutions since 1991, from personalized, localized information to e-commerce services, today announced that they have formed a strategic marketing relationship to extend advertising to mobile phones and other wireless devices.
i3 Mobile works with over 20 wireless carriers and media networks to provide its wireless Internet content and commerce solutions to more than 700,000 users.
The alliance gives advertisers entry into the rapidly growing wireless medium, and offers consumers highly targeted, permission-based advertising on their wireless devices.
As part of the agreement, 24/7 Media will represent i3 Mobile's inventory of wireless advertisements and sell opt-in, targeted wireless advertising to 24/7 Media advertisers and agencies. In addition, i3 Mobile will serve as a 24/7 Media preferred partner for providing wireless content solutions and applications for 24/7 Media advertisers and content publishers.
The companies will also work together to offer wireless solutions for 24/7 Media's affiliates to integrate their products and services into i3 Mobile's distribution network of wireless carriers and enterprises.
i3 Mobile's technology enables the delivery of personalized and location-based services such as stock quotes, weather forecasts, traffic reports, white and yellow page lookups and news headlines to wireless devices via text messaging, Wireless Application Protocol (WAP), the Internet and interactive voice platforms.
The partnership with i3 Mobile comes on the heels of 24/7 Media's recent deployment of the first Wireless Application Protocol (WAP) ad server in Europe, which is currently serving multiple advertising campaigns. This agreement reinforces 24/7 Media's leadership position in the wireless arena and highlights its unique ability to provide e-marketing solutions across multiple platforms, including Internet, broadband and wireless devices. 24/7 Media is integrating its WAP ad server into 24/7 Connect and is currently testing it in the United States.
"Capitalizing on our leadership position in wireless marketing solutions in Europe, we plan to play a major role in the nascent U.S. wireless market, and the rapid acceptance of WAP phones across the globe is providing very promising opportunities for 24/7 Media's customers as well as consumers," said David J. Moore, 24/7 Media's president and chief executive officer. "Working with i3 Mobile allows us to combine our experience in the growing Internet and e-mail advertising markets with their expertise in developing interactive wireless portals for the consumer wireless market. Together, we will provide unmatched e-marketing technology, solutions and support to wireless advertisers and content providers."
"The ability to present users with highly targeted advertising based on their permission, interests and desires is the key link in making advertising successful in this medium," said Stephen G. Maloney, president and CEO of i3 Mobile. "The combination of i3 Mobile's track record of innovation and leadership in wireless, and 24/7 Media's established leadership position in Internet advertising will support acceptance and use of wireless advertising and e-commerce. This agreement with 24/7 expands our access to top-flight advertisers, new clients for our wireless enterprise platform, and new content and services for our existing distribution channels."
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