Mercata(TM) (http://www.mercata.com), an e-commerce company that enables individual buyers to combine their purchasing power to achieve discounts on high-quality, brand-name products, today announced its We-Commerce(TM) Network is powering group buying through a partnership with AT&T Wireless (NYSE:AWE).
The agreement will allow subscribers to access and participate in PowerBuy(TM) group purchases on the Mercata site through the new AT&T Digital PocketNet(sm) service.
"As our customers are beginning to depend on Internet access from every remote location, Mercata is providing them the most convenient and technologically advanced method of connecting to our site," said Tom Van Horn, president and CEO of Mercata. "Through our partnership with AT&T Wireless, we are excited to bring the power of group buying to wireless customers."
Of the 40 companies to provide e-commerce, information and entertainment services, Mercata is the only group buying site included in the partnership. AT&T Digital PocketNet subscribers can browse the entire Mercata site; make offers on and purchase Mercata PowerBuy items; purchase group value products; interact with customer service representatives; research product information; and much more.
"With Mercata's participation in our service, we are able to provide individuals with an economical and truly personalized wireless Internet shopping experience," said Kendra VanderMeulen, senior vice president of product development and strategy at AT&T Wireless Services. "Wireless Internet access is one of the fastest emerging trends in e-commerce and will be crucial to a company's success as more and more users become dependent on remote access. We're excited that Mercata is working with us to bring this innovative technology to its customers and ours."
Offered at three pricing levels, AT&T Digital PocketNet service is available with the new Ericsson R280LX and the Mitsubishi MobileAccess T-250. PowerBuy group purchases with the service are powered by the We-Commerce Network, Mercata's e-commerce solution designed to enable merchants and portal, community and content Web sites to offer merchandise for sale using Mercata's proprietary business methods and technology.
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