Brience, Inc., a new company providing solutions enabling device-specific content to any wireless or broadband device, today announced its membership in the Wireless Application Protocol (WAP) Forum. With technology that allows businesses to personalize customer interactions across all dimensions, Brience joins wireless industry leaders to help advance WAP as the de facto standard for wireless information services on mobile devices.
The WAP Forum was founded by Ericsson Inc., Motorola Inc., Nokia Corp., and Phone.com Inc., and is the industry association that developed the WAP standard. Comprised of over 200 members from all segments of the wireless industry, its primary goals are to ensure product interoperability and growth of the wireless market. As Brience delivers solutions that will define the role of broadband and wireless in the enterprise, the company will participate in driving the future evolution and expansion of WAP.
"The WAP standard's compatibility with current Internet standards and technologies complements our goal of enabling businesses to leverage existing e-business infrastructures. Providing the first enterprise-level solutions that enable e-businesses to customize and deliver information to broadband and wireless devices, Brience is in a position to make unique contributions to the WAP Forum," said Rod McGeary, co-founder and CEO of Brience. "Joining the WAP Forum also advances our efforts to develop technologies and services that allow businesses to enrich content delivery and improve customer relationships."
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