Comp USA, FAO Schwarz, Kay-Bee Toys, Software Etc/Babbage’s And To Expand Distribution In May

Company Executes Unique Marketing Promotions

E 3 Expo, Los Angeles, May 11, 2000 – On the heels of an outstanding debut at FAO Schwarz, Virgin Megastore and Software Etc/Babbage’s in New York City, Cybiko, Inc. has announced that it is expanding distribution of the new Cybiko wireless entertainment and communications system (patent pending) with major retail outlets. Cybiko will be rolling out product nationwide in May with new retail partners Comp USA, and The Wiz. At the same time, Cybiko will be expanding distribution at FAO Schwarz, Babbage’s/Software Etc, Virgin Megastores, Kay-Bee Toys and other stores throughout the country.

"We are very excited about how well Cybiko was embraced by consumers and the media in New York and are thrilled to have such outstanding retail partners joining our expansion. We anticipate a similar reception as we rollout Cybiko to other markets across the U.S., " stated Donald Wisniewski, President,Cybiko, Inc.

The company plans to support the retail growth of its first product with an extensive advertising and promotional campaign including radio spots, television commercials, promotions, product giveaways, in-store demos, point-of-sale materials, online promotions at and more. For the national launch, Kay-Bee Toys, The Wiz and Software, Etc. stores will be offering in-store credit with the purchase of a Cybiko unit. The promotion, which includes in-store point-of-purchase collaterals and tags to radio ads, begins on May 8 and will run through June 4.

In addition, Cybiko is launching several unique marketing programs in New York. The company is hosting the "Cybiko Beat The Geek" contest at the Sony Imax & Lincoln Square Theaters at Broadway and West 68th Street. Consumers can challenge "the Cybiko geek" in a multi-player wireless game and win their very own device. During the promotion, which runs daily through the month of May, the company will giveaway hundreds of Cybikos and other cool prizes.

Another unique promotion features Team Cybiko, a group of demonstrators roving around Manhattan. They play games, chat wirelessly and present the product to hundreds of people every day. As part of the promotion,

consumers can get their hand stamped with a Cybiko logo that features a special code. By logging on to and entering that code, consumers receive special promotions and a chance to win prizes.

Cybiko, the first digital, wireless, handheld entertainment and communications system targeted to the youth market, combines instant messaging, interactive gaming and personal information applications in one compact unit.

With Cybiko’s unique CyLoader software and connection cable, users can read and write emails off-line then link up to send messages to anyone on the Internet, download new applications and backup and restore data. Hundreds of games and applications, including CyLoader, are available for free download at

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