DLJdirect Partnership With AT&T Wireless Launches Online Trading Through Web-enabled Cell Phones

-- DLJdirect's First Cell Phone Trading Service Features Trades, Alerts Quotes, and Account Access --

DLJdirect (NYSE: DIR), the online brokerage service of Donaldson, Lufkin & Jenrette, Inc. (NYSE: DLJ), today announced the launch of its first cell phone trading access, in a partnership with AT&T Wireless Services (NYSE: AWE).

DLJdirect will be featured as an online brokerage partner on the Finance Channel of AT&T's Digital PocketNet(R) Service. DLJdirect AnywhereTM Wireless Services may also be accessed through any Web-enabled phone at phone.DLJdirect.com. The PocketNet Service provides free, unlimited access to more than 40 Web sites providing e-commerce, information and entertainment services.

DLJdirect Anywhere allows investors to access quotes, news, and market information from Web-enabled cellular phones. Investors can also create multiple portfolio "watch" lists: one simple command accesses quotes for every stock in a portfolio. DLJdirect customers may access real-time account balances, place trades, and check order status and trade executions. The customized Alerts! feature allows customers to monitor the markets and receive notification of stock news and price movements. These services carry no additional charge from DLJdirect.

"As the popularity of online trading grows, we are taking advantage of every opportunity to provide our customers with the most advanced technology available to access their online brokerage accounts," said Blake Darcy, Chief Executive Officer of DLJdirect. "This agreement with AT&T Wireless gives DLJdirect customers another easy way to monitor and manage their portfolios."

"We are happy to partner with a premier online brokerage firm like DLJdirect," said Kendra Vandermeulen, Senior Vice President of Product Marketing for AT&T Wireless Services. "AT&T Digital PocketNet Service will change the standard for accessing the wireless Internet. The unlimited access to the wireless Internet enables more people to obtain information across the nation."

DLJdirect has already demonstrated its commitment to providing its mobile customers wireless access to their accounts from anywhere, anytime. DLJdirect Anywhere is available on multiple hand-held devices, including Palm IIITM and Palm VIITM personal digital assistants, RIM two-way messengers, one-way pagers, and digital cellular phones.

AT&T Digital PocketNet Service offers a wide variety of e-commerce, informational, and entertainment services. Users can customize a personal Web page to access weather, news and stock quotes. For an additional fee, they may also manage their e-mail, calendar, contacts and to-do lists from their wireless phone. PocketNet users are encouraged to explore the many powerful features of DLJdirect Anywhere Wireless Services.

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