Mercata(TM) (http://www.mercata.com), an e-commerce company that enables individual buyers to combine their purchasing power to achieve discounts on high-quality, brand-name products, today announced that Internet users can now access and participate in PowerBuy(TM) group purchases on the Mercata site from wireless devices through an agreement with OmniSky, the provider of a complete wireless Internet service for handheld devices such as the Palm V.
Launched today, OmniSky's wireless Internet service provides customers with the entirety of the Web under one unified user interface, access to existing email accounts, an elegant modem solution for Palm V users, and cost-effective flat-rate pricing.
"We're proud to bring group buying to wireless Internet users so they can reach us from virtually any location at any time," said Tom Van Horn, president and CEO of Mercata. "By working with OmniSky, we are continuing to break new ground through advanced technology that provides our customers with a unique and convenient shopping experience."
Subscribers to OmniSky's wireless Internet service can now access the Mercata site from their Palm V device. The wireless user interface includes several Internet channels, including News/Finance, Sports/Entertainment, Travel, Portals, Shopping, etc. Users can browse Mercata's categories, make offers on PowerBuy items, check the status of existing offers, purchase Group Value products and much more. Mercata's wireless application is listed on the main Shopping channel as well as the Electronics and Gifts sub-channels within the Shopping channel. The service also includes direct, real-time access to other leading sites such as Amazon.com, AOL, Ebay, Excite, Yahoo! and many more.
"Mercata is a great example of an e-commerce company that is meeting tomorrow's customer needs today," said Barak Berkowitz, president of OmniSky. "Wireless Internet access is one of the fastest emerging trends in e-commerce and will be crucial to a company's success as more and more users become dependent on wireless devices. We're excited that Mercata is working with us to bring this innovative technology to its customers."
Through their Palm Vs, pre-registered Mercata users can access the site immediately, and new users can register conveniently by calling Mercata's toll-free number. PowerBuy group purchases are powered by the We-Commerce(TM) Network, an e-commerce solution designed to enable merchants and portal, community and content Web sites to offer merchandise for sale using Mercata's proprietary business methods and technology.
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