Neomar Delivers Wireless Web to Mobile Professionals and the Enterprise

Company brings wireless business solutions to all PDAs

Neomar, Inc., a start-up focused on delivering services that enable business-to-business (B2B) and enterprise wireless applications for mobile professionals, unveiled the company, its strategy, products and management team today.

Targeted at delivering the software infrastructure for mobile business applications on all types of PDAs, including the Palm, Handspring Visor, BlackBerry(tm) from Research In Motion (NASDAQ: RIMM) and Motient eLink (NASDAQ: MTNT), Neomar empowers mobile users who depend on the Internet for business- and mission-critical information. The company partners with carriers and wireless device manufacturers to deliver these wireless applications to customers.

The company's three-pronged product strategy includes a WAP-based microbrowser, a WAP gateway and a wireless business portal. As the first step in the company's strategy, Neomar today also announced the first nation-wide deployment of the Neomar WAP-based microbrowser with Motient Corporation for Motient's eLink customers and content partnerships with Go2 Systems, InfoSpace (NASDAQ:INSP), Weather.com; Total Sports.com and vVault for the company's mobile business portal (see related announcement, "Neomar WAP Browser Live on Motient's eLink").

As workers spend increasingly more time away from their desks, their computers and the wired Internet, the demand for mobile applications delivered wirelessly has increased. And while the first wave of the wireless Web has focused on mobile phones, which are well-suited for consumer-oriented content and applications, Neomar knows that the next wave of wireless Web will focus on business applications and the PDA, with its larger screen, superior processing power, memory and user interface. In addition, the recent acceptance of WAP (Wireless Application Protocol) as the de facto global standard for developing wireless content lays the foundation for the business wireless market by making it swift and simple to adapt Web content to handheld devices and to develop a single application yet deploy that application on numerous devices.

"Neomar's focus on providing business applications and content to mobile professionals is clearly an area that has been missed by the wireless market to-date," said John Troyer, CEO of Neomar, Inc. "By concentrating on PDAs, the devices that most businesspeople rely on for their business data every day, Neomar will unleash executives from the wired Internet and unshackle applications from the PC."

Neomar's focus on this segment as an area that needs to be addressed by the wireless industry is borne out by market analysis. Abha Garg, an analyst in the Client Appliances group at GartnerGroup, said, "The B2E (Business to Employee) segment is an emerging and important market to tap as more and more enterprises are providing their mobile workforce with handheld solutions."(a) And, according to research by International Data Corp, by the end of this year there will be 3.4 million personal companions (PDAs) shipped in the United States and 6.3 million personal companions shipped worldwide.

Neomar has secured first-mover advantage in the WAP-based microbrowser market through a recently announced strategic alliance with Research in Motion that will deliver the Neomar browser for RIM Wireless HandheldsÔ and the BlackBerry wireless email solution. And, as part of an agreement with Palm, Neomar will also begin a closed beta program where users of any Palm can download the browser for trial. Combined with the Motient announcement today, these alliances ensure that Neomar's microbrowser will be available to all Palm, BlackBerry, and Motient eLink users to use to power their mission-critical enterprise applications.

In addition to gaining the attention of business PDA users with the microbrowser, Neomar is also delivering the Neomar WAP Gateway which, combined with the microbrowser and portal, provides a secure, end-to-end solution for Neomar's partners to deliver WAP content to their customers. Deployed behind a corporate firewall or off site at a wireless ASP, the Neomar WAP Gateway retrieves WML content stored on an accessible Web server via a standard URL and delivers the content, securely, to the wireless device with Neomar's WAP microbrowser. Neomar's WAP gateway is the only one running today on the packet data networks used by wireless PDAs, in contrast to the voice networks used by wireless telephones.

Finally, in order to make a wide range of mobile business applications and content available to users, Neomar is delivering the Neomar Mobile Portal. At the portal, accessible at www.neomar.com, users have access to travel arrangements, restaurant reservations and reviews, weather information, and other critical e-commerce transactions important to mobile professionals and the enterprise.

The company's ultimate goal is to provide access to critical enterprise applications such as the corporate Intranet, just-in-time manufacturing and supply chain management, productivity and desktop extensions, business-to-business exchanges and auctions, sales force automation and customer relationship management, and field transactions.

Availability

The Neomar microbrowser and content are available now and can be obtained by contacting Motient at 800-494-1727. The microbrowser and content are free to customers for a limited time. For more information on the browser and the Mobile Portal see both the Neomar (www.neomar.com) and Motient eLink (www.elinkmail.com) Web sites. Beta programs for both the Palm and the RIM 950(tm) and 957(tm) will begin by the end of Q2.


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