Nokia today announced a new feature for the Nokia WAP Server 1.1: 'Nokia Activ', a one-button solution that enables websites to send WAP service settings, over-the-air, to Wireless Application Protocol (WAP)-enabled mobile phones.
The feature makes offering and using WAP services very easy for both companies and consumers. With Nokia Activ, companies and organisations can immediately offer their services and information to large numbers of mobile phone users in an easy manner. Consumers would simply click the Nokia Activ button on a web site and type in their mobile phone number. The settings of the service are sent over-the-air to the customer's WAP-enabled phone as a text message. Nokia Activ is exclusively available to Nokia WAP Server customers, and is included in the Nokia WAP Server product package.
According to Pertti Lounamaa, vice president at Nokia Internet Communications: "While wireless Internet is extending into everyday life, ease-of-use of the services is obviously a key driver to encourage both customer take-up and customer loyalty. With Nokia Activ, we aim to provide a simple, cost-effective offering that is bound to boost the use of WAP applications and WAP-enabled devices."
Nokia Activ is another step in Nokia's global vision of a mobile information society where the combination of mobility and the Internet is anticipated to create an explosion of new services. By the end of 2003, Nokia has estimated that more people will access the Internet via a mobile handset versus a PC.
Comments Bo Harald, executive vice president at MeritaNordbanken, the first bank in the world to launch WAP-banking services: "MeritaNordbanken is committed to providing its customers with secure and easy-to-use Online and Mobile Banking Services. Therefore we welcome techniques and features like Nokia Activ." MeritaNordbanken's services include basic banking services, equity trading and shopping at MeritaNordbanken's virtual marketplace, the Solo Mall.
[ Home | Contact | MobiChat | Experts database | Let's do it ]
Comments to the content of this page can be posted on the MobiChat discussion group