Women.com Networks, Inc. (NASDAQ:WOMN) (www.women.com), the leading Internet destination for women, today announced an agreement with OmniSky Corporation, the provider of a complete wireless Internet service for handheld devices, further extending the Women.com brand to a larger audience of wireless device users. The partnership will place Women.com branded content on the Living channel that highlights optimized content on OmniSky's wireless service.
Launched the first week of May, OmniSky's wireless Internet service provides mobile individuals complete access to the Web under one unified user interface, access to existing email accounts, an elegant modem solution for Palm V users, and cost-effective, flat-rate pricing. After a simple installation process, Palm V users will be able to utilize the OmniSky service to interact with Women.com away from their personal computers and Internet connections at virtually any place, and any time throughout their busy day.
"As more people begin to access the Internet through wireless devices and other information appliances, Women.com is staking its place on these platforms early to offer visitors convenient access to our services and content when and where they want it," said Ellen Pack, founder and senior vice president, Women.com Networks, Inc. "By extending our brand to these additional delivery mediums we further personalize and tailor our content, making each time a visitor interacts with Women.com more convenient and relevant."
Women.com visitors can enjoy their favorite Women.com features through OmniSky service such as:
-- The Burn Barometer - a tool that calculates the number of calories burned during physical activities, including shopping, hiking or running
-- Good Housekeeping Institute's "Stain Buster" - useful information to help remove stains in carpet, clothing and upholstery
-- The Handy Home Estimators - a tool that helps calculate the amount of pain, wall paper, drywall or tile needed for a household project
-- Astronet.com - a Women.com site, offers daily horoscopes from the largest astrology and horoscope provider on the Web
"We chose to launch on the Palm V platform because it has the largest handheld install base; including a female following, which is why we turned to the leading women's online network to deliver content to that audience," said Barak Berkowitz, president of OmniSky. "We knew Women.com could provide top quality tools and content on a variety of topics, optimized for the handheld environment; this partnership benefits all parties all around, particularly our customers."
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