Bloomberg, OracleMobile, BT and SageMaker Sign Deals With The451

Technology News Analysis Available on More Wireless Devices, Portals and Financial Terminals

The451(TM) today announced distribution agreements with Bloomberg, OracleMobile, British Telecom (BT) and SageMaker. These partnerships extend the reach of The451's technology news analysis service to portals, financial terminals and millions of wireless devices worldwide.

Users of WAP-enabled smartphones can now read the highlights of The451's independent and original thinking at no charge. The451 has partnered with OracleMobile, a subsidiary of Oracle Corp. focused on the wireless Internet industry, to deliver technology news analysis to smartphone users. In addition, The451 is the first technology content partner for BT's market leading mobile Internet service, Genie (www.genie.co.uk).

"Tech-savvy senior managers are already accessing the Internet through new types of devices including PDAs and smartphones," said William Fellows, president of The451. "Delivering technology news analysis to mobile devices offers a new class of business tool for decision makers. We are pioneering ways to design, package and deliver content for easy reading on even the smallest screens."

"The451 is the first offering of technology-specific content to SageMaker's customers across our six vertical portals - energy, power, telecom, insurance, healthcare/biotech and financial services. The451 will complement our real-time business news offerings and our more than 9,000 external industry-specific resources - all of which are integrated with each customer's internal content," said Ron Bienvenu, president and CEO, SageMaker, Inc.

Through its agreement with Bloomberg LP, The451's news analysis will now be available to Bloomberg's 130,000 subscribers in the capital and equities markets in over 100 countries.


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