Following a strategic $65 million agreement with WAP Portal Sdn Bhd, (NASDAQ:ERICY) Ericsson Business Consulting is launching the first Malaysian commercial WAP Portal.
A commercial trial is now ongoing with a GSM network operator, ADAM, part of the TIME group of companies. Fine-tuning of the platform in line with the trial will continue until early July before a transition to full commercial rollout under a managed services contract.
En Ahmad Razlan Tan Sri Ahmad Razali, WAP Portal Sdn Bhd's Chief Executive Officer says, "The partnership with Ericsson Business Consulting reaffirms WAP Portal's commitment toward enhancing WAP-based applications and services. Ericsson's role in this partnership is to provide technical expertise, system design & integration services."
"WAP Portal Sdn Bhd is proud to be the country's first independent WAP Portal. We see tremendous potential for WAP technology to be incorporated into the local business environment, particularly in the field of e-commerce. The portal, operated by us provides the necessary infrastructure for contents from websites to be channeled to the wireless end users."
WAP Portal is also currently evaluating and procuring additional components to broaden its services offering which includes SIM-based WAP access and payment solutions. WAP Portal Sdn Bhd currently has several content partners and over 30 types of services such as directory, news headlines, sports, finance, entertainment, travel information, and email/POP3 to offer its subscribers and network partners during the trial. More services such as banking, stock trading and bill payments will be introduced and will double the current offering by the early stages of a commercial rollout.
Kennet Radne, President, Ericsson Business Consulting, comments, "Ericsson has been able to provide its expertise in end to end communications solutions in developing the latest cutting edge service offerings. We are pleased to be able to play a leading role in promoting mobile Internet based services in Malaysia."
The current platform was designed to support 100,000 subscribers based on information delivery and is prepared for upgrading with additional platform capacity as well as transaction and payment services, to be implemented by Ericsson Business Consulting over the coming months.
In addition to WAP related services, WAP Portal will explore related areas such as Customer Relationship Management and Mobile Positioning services as part of it's partnership strategy with Ericsson.
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