NeoMedia Technologies, Inc., (Nasdaq:NEOM), the international leader in print-to-Internet technology, today announced the certification of the Ericsson R320s WAP cellular telephone for PaperClick ToGo(TM).
Ericsson Austria submitted the R320s to NeoMedia Technologies for PaperClick ToGo certification to lessen the burden of users when typing in lengthy URL addresses on the phone keypad. For example, the URL for WML (wireless markup language) online banking at Bank Austria from most European gateways is:
https://online.bankaustria.com/servlet/WAP_Welcome The PaperClick code for the same address is: 3200-2521.
So, with PaperClick ToGo, a WAP (Wireless Application Protocol) Internet user types only nine characters rather than the fifty in the URL address. For this application, phones must be equipped with browsers that support WML.
"Ericsson Austria supplied us with the phone and the latest software to be assured it would be compatible with the PaperClick ToGo service. Ericsson recognizes the value of shortening Internet URL addresses for WAP phone users. We were pleased to work with them," said Charles W. Fritz, Chairman and CEO of NeoMedia Technologies, Inc.
"Today's WAP phone users do not accept complex navigation, or wasting time when entering a URL by pressing phone keys multiple times. Ericsson Austria identified PaperClick ToGo as a useful added-value service for mobile Internet users equipped with our-320s WAP phone," said Michael Sikora, Business Development Manager for Mobile Internet Solutions, Ericsson Austria AG.
Ericsson is a world-leading supplier in the fast-growing and dynamic telecommunications and data communications industry, offering advanced communications solutions for mobile and fixed networks, as well as consumer products. Ericsson has more than 100,000 employees, representation in 140 countries and clearly the world's largest customer base in the telecommunications field. -more-
NeoMedia Technologies, Inc. (www.neom.com) develops technology that links physical information and objects to the Internet. NeoMedia's ubiquitous connectivity provides both wired and mobile linkage to Web content, through its PaperClick ToGo(TM) technology for PalmOS(TM) PDA devices and Internet enabled cellular telephones, as well as its partnerships with portable scanner manufacturers, such as A.T. Cross, manufacturers of the NetPen(TM). The company markets these services under the PaperClick(TM) trademark on the ASP site, www.paperclick.com. In addition, a Systems Integration Group specializes in automating print production operations.
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