gURL.com Goes Mobile - Announces Partnership With Upoc, Leading Generation Y Wireless Provider

gURL.com, the popular, award-winning content and community destination for teen girls on the iTurf network (Nasdaq:TURF), and Upoc (www.upoc.com), a leading wireless media company designed specifically for the young adult market, today announced a partnership to distribute gURL.com content through Upoc's wireless platform.

The partnership will enable registered gURL.com and Upoc users to receive instantaneous updates on news, events and shopping opportunities directly to their cell phones and pagers.

The co-branded wireless channel will be featured on www.gURL.com, www.upoc.com, www.dELiAs.cOm, and select areas throughout the iTurf network when Upoc officially launches this fall. Upoc provides partners, such as gURL, with a suite of tools for highly targeted audio and text messages, sponsored content and wireless coupons. Through Upoc's wireless media platform, gURL.com will deliver dELiAs.cOm sales announcements and gURL's Weekly Picks, including information about local events, art and music for select local markets.

"Young people use cell phones and pagers to stay in touch with each other and with the world around them," said Steve Kahn, President and Chief Executive Officer of iTurf. "We believe our partnership with Upoc will provide gURL.com users with immediate information they care about in a format they have come to rely on."

According to Teenage Research Unlimited, 20 percent of young people own cell phones and 18 percent intend to purchase one in the next year.(a) As the market for wireless technology and communication ripens, young adults are among the fastest growing groups to adopt mobile devices as their preferred method of communication.


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