MobileEngines, the leader in mobile entertainment services, today announced that it has formed the first Teen Advisory Board in the wireless market. The MobileEngines Teen Advisory Board, over the next six-months, will be focused on one main objective: create an idea that will result in a new and unique mobile entertainment service.
The wireless Web is the next big technology revolution and MobileEngines is leading the way in creating and distributing the best in entertainment services. MobileEngines is the first m-commerce company to tap into the brainpower and creativeness of the people who will buy these mobile entertainment services. And they are giving teens a voice and role in shaping content and services for the wireless Web.
"We have always been committed to providing our customers with the best in mobile entertainment services and it makes sense that we use our core group of customers to help us with product development --teenagers," said President and Co-founder John Uhran of MobileEngines. "We have selected a unique mix of teenagers to sit on the MobileEngines Teen Advisory Board to tell us what is cool in regards to products, technology and content and what they will use. It is important we create entertainment services that consumers want and will buy."
MobileEngines provides a mobile platform that enables companies and wireless carriers to easily create and provide customized information and applications in vertical markets. The company's flagship product, the Serious Fun Engine, is the first mobile entertainment platform for mobile devices. Its second product, the Sports Fan Engine, provides consumers with second-generation sports content and services.
Teen Market is Huge
The U.S. teenage population is expected to grow nearly twice as fast as the overall population, and 2010 will see the largest teenage population in the country's history. The U.S. Department of Labor conducted a survey in 1997 that estimated the median amount of allowance and cash for chores that teenagers age 12 to 16 received from parents and guardians was $50 a week. It is estimated by Teenage Research Unlimited that in 1999 these teens spent $153 billion.
"I have been using my cell phone since I was in seventh grade to talk to my friends and for my family to get in touch with me," said Teen Advisory Board Member Jennifer Zuela. "I joined the MobileEngines advisory board because most stuff on cell phones today is for adults. There are more and more teens using cell phones and I wanted the opportunity to give MobileEngines ideas about what wireless services and products I would use as a teenager."
"This is such an awesome thing that MobileEngines is doing with teenagers and I'm excited to learn all about the wireless Web," said Teen Advisory Board Member Carlos Agrillo. "I have been using my pager for a year to make plans with my friends and so my parents can find me. This is a lot of fun and very cool and I'm looking forward to giving ideas that might result into a product."
The eighteen teenagers range in age from 14 to 18 with hobbies from avid skateboarder to amateur golfer to dancing and gymnastics. They will serve on the board for six months, meeting with MobileEngines product development team once every three weeks. This leading group of Internet users, brings together an eclectic background and mobile expertise that will enable MobileEngines to gather valuable feedback that will shape the company's product and service development.
"The first meeting with the teenagers was an incredible experience," added Uhran. "They are very excited to play a role in a technology company and we are thrilled to have the opportunity to work with an extremely creative and dynamic group. Just after the first meeting they are already generating amazing ideas for mobile services and we cannot wait to see what the ideas morph into."
[ Home | Contact | MobiChat | Experts database | Let's do it ]
Comments to the content of this page can be posted on the MobiChat discussion group